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The Power of SEO for Startups

January 26th, 2012
8 Comments


I’ve been spending a lot of time talking about Google+ and sometimes it’s nice to remind myself that good old-fashioned meat-and-potatoes SEO still works, and can be critical to start-ups trying to break into a market.  To wit, here’s the organic traffic chart for a start-up that has a great service but had little traction in Google…until this past week…

UPDATE: Their organic traffic jumped by 50% yesterday. #Krazy


Tags: Start-Up SEO

8 responses so far ↓

  • 1 Tiggerito // Jan 26, 2012 at 9:13 am

    You’re just reminding me how behind we are in Australia. We don’t have G+YW yet (am I the first to call it that!)

  • 2 Nick Eubanks // Jan 26, 2012 at 9:29 am

    Andrew – Do you have any more insights on the data pictured above? For example what campaigns they have started, content marketing or PPC? Did they get press coverage? Is this is organic search data? What vertical are they in?

  • 3 Andrew Shotland // Jan 26, 2012 at 9:46 am

    I prefer G-SPeW

  • 4 AL // Jan 27, 2012 at 1:58 am

    I agree with “SEO still works, and can be critical to start-ups trying to break into a market.” You must have a good seo plan before running your seo campaign.

  • 5 Annett // Jan 27, 2012 at 1:37 pm

    Wow, what a difference! BTW I noticed that most small businesses who actually have a website have no clue of Google Analytics.

  • 6 Danial Ahchow // Jan 27, 2012 at 2:04 pm

    I’m not convinced.

    This year has started with an uptick in Google traffic for us as well. I think that it isn’t SEO (although we’ve been doing a lot of local SEO recently), but instead Google may have wound back some of the harmful Panda changes that they made last year.

    For me, Panda highlighted just how Google controls the absolute destiny of everyone relying on SEO. As a result, startups would be crazy to rely on SEO alone. Instead, you should be diversifying your strategy with tactics such as community building (database newsletters, etc), Mobile Apps, etc.

  • 7 Stephen // Feb 1, 2012 at 12:22 pm

    This is very true. There are many SMBs that think that just having a web site is efficient enough. What they may not realize is that they have to drive traffic to the site and manage the analytics to really get the most out of it. Online presence is a package deal, if you are going to be online you need to put the time and effort in to it.

  • 8 Judy Caroll // Feb 8, 2012 at 11:26 pm

    SEO will always be here to help us sustain prominent rankings in Google, Bing and Yahoo. I believe when we fail to optimize our websites for the keywords our prospects are searching for reduces our chances of being found. Who wants that? Thanks for this Drew.

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