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The Half Life of a Link

September 13th, 2011
3 Comments


Bit.ly Link Halflife Density

Bit.ly has a great post up: You Just Shared a Link: How Long Will People Pay Attention?

In general, the half life of a bitly link is about 3 hours, unless you publish your links on youtube, where you can expect about 7 hours worth of attention. Many links last a lot less than 2 hours; other more sticky links last longer than 11 hours over all the referrers. This leads us to believe that the lifespan of your link is connected more to what content it points to than on where you post it: on the social web it’s all about what you share, not where you share it!

While the data is fascinating, the other big lesson here is to observe how Bit.ly got me to send a link their way.  It’s not about where you share your linkbait, it’s about how you use your own data to create something really unique to share.


Tags: Linkbuilding

3 responses so far ↓

  • 1 Kris

    The Internet is the great attention-span destroyer! But I guess it keeps the kids off the harder drugs. I say that only half jokingly. How much ADD is the result of this chase for constant newness on the Internet. A bit off topic, I beg your forgiveness.

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