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Dick Larkin’s presentation to the Association of Directory Publishers.  The good news: Beer is cheaper than gas.

Dick knows more about local than you do. Sit up straight and pay attention.

 
 

3 Response Comments

  • John E Allen  May 20, 2011 at 10:06 am

    I am in the camp that the yellow pages are dead. Mr Larkin makes a comparison of how everyone thought ball point pend would obsolete pencils — and it didn’t> I would assert that comparing the Internet to the yellow pages is more akin to comparing the car did to the horse and buggy.

  • Yam Regev  May 22, 2011 at 7:22 am

    Realllly GREAT STUFF!!!!!

    Thanks for sharing, Andrew

  • Jessica M  May 26, 2011 at 9:27 am

    Sure, yellow pages still thrives in rural America where not everyone has a IPhone or Blackberry. Little competition from Internet local search in those areas. Publishers in urban/suburban areas are doomed.