Dick Larkin’s presentation to the Association of Directory Publishers. The good news: Beer is cheaper than gas.
Dick knows more about local than you do. Sit up straight and pay attention.
The Future of Yellow Pages
View more webinars from Dick Larkin
3 responses so far ↓
1 John E Allen
I am in the camp that the yellow pages are dead. Mr Larkin makes a comparison of how everyone thought ball point pend would obsolete pencils — and it didn’t> I would assert that comparing the Internet to the yellow pages is more akin to comparing the car did to the horse and buggy.
2 Yam Regev
Realllly GREAT STUFF!!!!!
Thanks for sharing, Andrew
3 Jessica M
Sure, yellow pages still thrives in rural America where not everyone has a IPhone or Blackberry. Little competition from Internet local search in those areas. Publishers in urban/suburban areas are doomed.
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