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Corporate SEO Inertia

If your monthly SEO reports look like this, you may want to stop trying to roll the organic SEO bolder up the hill and see if a local SEO strategy can work for your brand. I just posted some thoughts on this topic on Search Engine Land, Even If a Brand Can’t Do SEO, It Can Still Do Local SEO. While it’s not without its own unique complications, Local SEO programs often can operate without involving huge amounts of internal resources. We have convinced clients to shift their budgets from organic to Local a few times over the past year and each time it has resulted in a much better outcome for the client, and consequently for us for us :)

 


 
 

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