Keith Brown, Search Analyst for Supermedia (aka Superpages’ parent co) just stopped by and left the following comment on my post about Superpages SEO and its use of nofollow tags on links to advertiser websites:
I just wanted to stop by and give you a quick update on things here at Superpages.com regarding seo love. As of last week, we will no longer be using nofollow tags when linking to an advertiser’s website from their business profile.
To follow up on what James Johnson said in late May, we will do this for advertisers and not just any business profile. In the search engines’ eyes when a site links to another, they pass part of their reputation to that site. Of course search engines are constantly monitoring both inbound and outbound links, which is why it is a priority to make sure we are not linking to any bad neighborhoods.
As you know, links are only one small part of the ranking process. It isn’t a coincidence that the websites that rank well are already optimized for their target keywords. You may have many links, but if you aren’t saying the right things in terms of titles, headings, and keywords, it won’t matter as much in the end. Get some relevant content, compliant code, and you will take better advantage of those links.
We work hard to establish a strong reputation and serve as a trusted source for consumers and businesses. Now, via follow links, our advertisers have yet another reason to trust in us and reap some backlink benefits.
Search Marketing Analyst
Well done Supermedia.