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State of the Yellow Pages: Kelsey DMS ’08

September 15th, 2008
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I got here a bit late so here are Sebastien‘s thoughts on Charles Laughlin’s opening presentation on the state of the yellow pages industry.

Here are some of Charles’ yellow pages predictions for 2013.

  1. US print titles circulation will decline by 30%
  2. At least one global publisher divests its print Yellow Pages business
  3. Professional services advertisers will have largely shifted from print to online
  4. Self-provisioning will account for 25% of directional media sales

See the entire post here


Tags: BIA/Kelsey · Yellow Pages

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