So Gwen Dean quit her day job to pursue puppeteer dreams in front of the country last night; in part thanks to an awesome GoDaddy website (a pretty good product btw). According to the Superbowl ad, Gwen has booked about 1,300 shows via her website. Technically, she says they were “booked online”, but the ad clearly implies the shows were booked through her GoDaddy website:
But I am not so sure this Gwen person is for real. (UPDATE: Looks like Gwen Johnson is in fact a real puppeteer in Yonkers – here’s her old site – but I still think GoDaddy took a few too many liberties with her story. #Marketing) Some Local SEO sleuthing reveals the following:
- THERE IS NOTHING ABOUT HER LOCATION/SERVICE AREA ON HER SITE
Forget about the SEO implications, I don’t know about you, but I never travel more than 30 miles to do a puppet show. Gwen’s service area: the entire planet. Must be a new Google Places dashboard feature.
- ONLY TWO BLOG POSTS
The first was this single photo posted on January 26th:
Well, who has time to blog when you have to do 1,300 damn puppet shows!
- KIDS LOVE PUPPET VIDEOS, BUT NOT ON YOUTUBE…
Creating a great YouTube Channel can really pay off:
- AND I GUESS GOOGLE+ REALLY IS A GHOST TOWN
That’s ok of course, because you really just need to have a verified Google+ Page for Business.
- OF COURSE MOST SMBS PREFER THE EASE OF FACEBOOK
Puppets by Gwen’s first Facebook activity was on July 5, 2013:
That same day, Gwen also posted a strangely out-of-season set of pumpkin carving photos. But after that, she only posted one event in August and then nothing until January 31st. And her Facebook page had no reviews until 17 hours ago.
- WELL, PERHAPS ALL OF THE PUPPET PEOPLE ARE ON TWITTER THESE DAYS
Except it doesn’t look like Gwen has been active on Twitter, until a few hours ago that is.
- BUT YELP IS REALLY WHAT DRIVES MOST LOCAL BUSINESS THESE DAYS
Of course you need to actually be on Yelp for that to work, but that’s just a detail…Hey, I heard GoDaddy has a new tool that can help businesses get on sites like Yelp:
Kind of reminds me of something…