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Gib Olander offers some handy tips for SMBs to make sure their social media presence is in sync with everything else they are doing:

Research shows that many consumers that view an online business listing then visit a brick and mortar location. By linking the real-time conversations taking place about your location with your local search business listing identity, you increase your businesses’ findability as well as take advantage of your customers’ social content creation to spread the messages about what makes your location unique across the Web. You need to be aware of the linkage and create a strategy that combines your local search marketing efforts with social media.

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