I was talking with a Pleasanton cabinet retailer who had just read Your Marketing Sucks and was starting to realize that his very pretty website was not designed to drive leads. In spite of this he was still able to see a 300% increase in the amount of business he generated from the Internet over the past year. This may be off a small base but still, he sees the writing on the wall.
I happened to overhear him talking to a local print sales rep who was promising him thousands of impressions on their local site but all he wanted was performance based ads. As he was sketching out his new home page designed for conversion I asked him how much he wanted to spend on a campaign. He said “If the ROI is there I will spend as much as I can”.
As I said in my 2008 predictions post, this is the year that small businesses finally get it.