According to my buds at Silicon Alley Insider MS just released some survey that shows that most small businesses with websites don’t buy search ads.
Some highlights from their analysis:
- 59% of small businesses with Web sites don’t currently use any paid search marketing
- Of those, 90% have never even attempted it.
- 70% of small business owners say they would rather do their own taxes than start a search marketing campaign
- 86% small business owners felt that they could be missing opportunities to grow their business.
- 75% believed prospective customers could be searching online for the type of service their business offers.
- 89 % feared keywords may become too expensive.
- 81% questioned if paid search marketing is the best use of their marketing budgets.
- 25% of respondents believe paid search marketing is too complex.
- 21% thought it would be too time consuming.
- 25% felt they would need an agency to help set up a search marketing campaign.
Read the whole thing here.
Some other blogs posting about the survey:
Of course it might be helpful if Microsoft actually released the survey (or at least a press release about it) so we could see for ourselves. I guess we third tier bloggers are destined to forever be disintermediated.