Supermedia just announced that they will be licensing their Superguarantee shield logo to advertisers. From the press release:
SuperMedia LLC recently launched ShieldPower, a new licensing program for SuperGuarantee businesses, making it even easier for consumers to spot the ‘Good Guys.’ Qualified businesses can now leverage the power of the SuperGuarantee Shield and use it on their Web sites, company vehicles, business cards, uniforms and more.
From Sebastien Provencher:
I like the idea that SuperMedia is now building a new trusted brand/logo that advertisers can use (really a seal of approval) given the commoditizing of the Yellow Pages logo in the US. Good move.
This program is smart for a variety of reasons but since some of us choose to divide the world into either good for SEO or bad for SEO, let’s put this one in the great for SEO column. If anyone sees one of these Shieldpower logos in the wild on a SMB site let me know. I’d love to see how they are using these to get links from SMB sites back to superpages.com.
The other thing I like about this is that it’s kind of a reverse paid link program. Instead of Superpages buying links on SMB sites it looks as if the SMBs will actually be paying to link back to Superpages.com (first year is free though). Brilliant!
Attention other Yellow Pages co’s, where’s your trusted badge/link strategy?
Here’s another version of this idea from Angieslist