UPDATE: Founders Announce Repurchase of Market Hardware Equity
Bethesda, Md, — Feb 11, 2012 — Market Hardware’s CEO and co-founder, Brian Kraff, has announced the repurchase of all outstanding shares of Market Hardware, Inc. Terms of the transaction were not disclosed.
“We look forward to continuing to provide our website services to the original Market Hardware customer base,” said Kraff. “Our commitment to providing value and service to our agency clients remains as strong as ever. The quality of our customer’s work sets them apart from their competition and that should be reflected by their website. For almost 10 years we’ve helped business owners get to the next level by building them customized, results-oriented websites and offering a wide range of web marketing solutions targeted for their industry. We look forward to a great year ahead with our loyal clients.”
Market Hardware, based in Bethesda, MD, provides a full range of website, social media, and web marketing solutions to a growing number of businesses in the US.
About Market Hardware, Inc.
Market Hardware is a leading provider of small business Web marketing products and services. The company offers each of its 40+ business associations and industry partners “best-in-class” Internet marketing services targeted for their members’ unique needs. Market Hardware provides its clients with Web design, Web content and Web marketing campaigns optimized for their specific industry. Market Hardware’s services include complete Website development, Search Engine Optimization, Google Maps Optimization and Social Media Management. Founded in 2003, Market Hardware currently serves over 75 industries and has clients in all 50 states and Canada.
Many moons ago in my Yellow Pages 3.0 post, I started preaching to the local search industry that owning the SMB website was going to be the best way to insure viability in search. After all if you are Google where would you rather send someone, to a plumber’s website or to an IYP’s list of plumbers?
Brian Kraff, CEO of Market Hardware, pinged me today to let me know that his company, which makes websites for home service pros, has been acquired by ServiceMagic, a subsidiary of IAC. This combination makes perfect sense. SM is trying to pry marketing dollars out of contractors and if you own their website, you are much more likely to get their marketing budget too.
If I were a Yellow Pages-type company, today I would probably be spending some time thinking about how I could move from building profile pages to building full websites for my customers.
See the press release here.