My latest Locals Only article for SearchEngineLand is Franchisee SEO – Can You Trust Corporate’s Recommendations?
I often get called by franchises and by franchisees to help with SEO and too often I see the two working against each other. If you don’t feel like reading the piece here are key takeways:
- Franchises need to educate their franchisee partners on SEO before trying to get them to invest in it
- Franchises should not sell franchisees untested SEO services from a third party that they have a financial interest in
- If franchises and franchisees work together they can create a very effective national/local seo program