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Search Engine Optimization & Google Insights

August 6th, 2008
15 Comments



For those of you who haven’t checked out Google Insights yet, I definitely recommend it for keyword research. In short the tool provides you with trend data on how popular a keyword search has been over time and it allows you to filter the data by location, something local marketers should all appreciate. There still is a lack of data for niche local searches. for instance there is no data for queries for “las vegas carpet” in Nevada, but the tool seems to cover the terms that get more volume such as “carpet” in Nevada.

I’ll have more to say about the tool soon, but I found the Insights graph below worth noting to my readers in the SEO biz.  According to Google Insights SEO is a serious growth business, especially when compared to the average business search (“Business” related searches are represented by the relatively flat line).

SEO Market Size

Update: I guess it would have been more on theme if I had shown you the Local SEO graph so here it is.  And it is kicking ass. (sorry for the poor image quality)

My favorite German blogger, Tad Chef, has some further insights on Insights and SEO 2.0 that are worth checking out.


Tags: Google Insight

15 responses so far ↓

  • 1 Stever // Aug 7, 2008 at 3:33 am

    I’ve been playing with it for a bit. It’s rather good, even at local levels.

    Time to cancel my paid subscriptions to keyword tools.

  • 2 Tad Chef // Aug 7, 2008 at 4:03 am

    Yes, the “SEO is dead” pundits were all wrong. It’s just a changing business but it’s booming.

  • 3 Enzomaticus // Aug 7, 2008 at 4:54 am

    Very handy tool for research but also for verification. Several of our keywords seem to be less effective the last 6 months and Insights shows them as trending downwards. It will be handy for doing checkups, especially in conjunction with GA.

  • 4 Andrew Shotland // Aug 7, 2008 at 7:43 am

    Tad, if SEO is dead, it is an extremely lively corpse and we are all borderline necrophiliacs.

  • 5 RedEvo // Aug 7, 2008 at 8:18 am

    Have to echo someone above who suggested their paid subscriptions are a thing of the past. I just can’t see how WT/KWD etc can survive.

    Since Google’s free keyword tool started showing search volumes I’ve stopped using my paid for subscriptions.

    d

  • 6 pablo // Aug 7, 2008 at 9:26 am

    with the new update in the google keyword tool and now search onsights, who needs paid services.

  • 7 Andrew Shotland // Aug 7, 2008 at 9:41 am

    Even before Insights came out I never really got the whole paid keyword service thing.

  • 8 timmy // Aug 7, 2008 at 4:41 pm

    Can you please suggest any good free site for keywords anylasis other than wordtraker. Thanks

  • 9 Andrew Shotland // Aug 7, 2008 at 5:55 pm

    I think they all blow except for Google’s tools including Insight, Adwords Keyword Tool and Google Trends

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  • 12 Ashish // Aug 12, 2008 at 10:57 pm

    Agree that local SEO is on the rise but specifically, the search for that specific keyword is still far less in terms of actual volume. http://www.google.com/insights/search/#cat=&q=local%20seo%2C%20boston%20hotels&geo=&date=&clp=&cmpt=q

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