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Rich Snippets Get Standardized At Schema.org

June 2nd, 2011
11 Comments


Google, Bing & Yahoo have just announced support of a standardized set of microformats at Schema.org.

Here’s the full list of supported schema types.

This means that you format your templates once and “rich snippets” of your data can show up on all of the major search engines. If you haven’t already added microformats to your templates, you might want to go for it.


Tags: Local Data

11 responses so far ↓

  • 1 Miguel

    Nice! Are there any wordpress plugins that you know of that help with adding rich snippets?

  • 2 Andrew Shotland

    Here’s one – haven’t tried it though. http://wordpress.org/support/topic/plugin-gd-star-rating-google-rich-snippet

  • 3 Matthew Edward

    This is huge news!

    Semantic Web here we come, baby.

  • 4 Shawn

    So does this mean I should change my hcard? Or does this mean in addition to microformats they are supporting microdata?

  • 5 Stever

    @shawn they will continue to support hcard, for some time at least, but you should not be mixing the different types of micro formats on one page. Ultimately you’ll have to drop the hcard microformats or RDFa stuff and go fully microdata. Unless the backlash is strong enough to force them to not pigeon hole us to the least used format.

  • 6 Liz

    This is a great feature I can’t wait to test. Even better that we will have one format for the three major search engines moving forward. I think early adapters could get a real advantage over slower competitors.

  • 7 Zack

    I 100% agree that this is a huge deal. These guys never seem to agree on anything, so when they do – we should take note.

    I’ve been developing a generator that will *hopefully make it easier for us to mark up our data using schema.org vocabularly (www.microdatagenerator.com). It’s still a work in progress, but I would love to hear any feedback that you or the community has on it.

  • 8 Liz

    Thanks for this Zack. I just had a really quick test and it looks excellent, especially with SEOs like me who don’t program every day would take ages to do this manually! If you are going to make one for the reviews schemas I would definitely be interested.

  • 9 Zack

    Thanks for the feedback Liz! Great call on making one for the reviews schema – I will work on that next for you. :)

  • 10 Liz

    Awesome. I’ll find you on twitter.

  • 11 MJ Taylor

    There is a plugin for schema … schemaforwordpressDOTcom

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