I don’t have enough brain power to give you the blow-by-blow on the Out Of Home session, but listening to Aileen Lee of Danoo, John McMenemin of RippleTV and Rocky Gunderson of SeeSaw Networks, I am hearing some impressive stats about the power of place-based marketing (e.g. those tv screens in your local coffee shops).
I have always thought that putting a tv screen on the inside of the public toilet stall door was the last untouched ad space. But if these guys are on the right path you should be seeing an Ex-Lax commercial there soon.
I’ll recap this one in more detail later. Time for cocktail hour!