How To Add A Business Listing to Waze

September 30th, 2014

Today Waze introduced the ability to add “Places” to their mobile application. For any of you who aren’t familiar, Waze is a mobile traffic/mapping application that was acquired by Google in the not-too-distant past. Googl-owned local applications are always on my radar, so here is a quick walk-through on how to list a business on Waze using the Android version of the application on a Nexus 5.

1) Download Waze
The newest version of Waze, which has the ability to add a place, is is only available in the Google Play and Apple App stores. Sorry Windows Phone and Blackberry users, but it’s probably time to upgrade to a real smartphone ;-)

2) Report a Place
Once you are inside the Waze application there is an icon on the bottom right that looks like a Google map pin. This is the “Report” menu where you can add a business. After you tap, it opens up a screen that has an icon for adding a place. It’s the center icon in the screenshot below, and conveniently labeled “Place.” Tap it.

Add a Business to Waze

3) Take a Picture of the Storefront
Now this is where things start to become a PITA. The next step is to take a picture of the storefront of the business. That’s right, you have to take a picture of the front of the building in order to add it to Waze. On my first attempt to add a business I tried to take a picture of the Google Street View of a client’s storefront that I had opened on my desktop. Unfortunately, for reasons that will become abundantly clear in the next step that was a total failure. Anyway, I drove over to Umami Burger to complete this step.

Adding Umami Burger to Waze

After you take a photo you get the pop-up message in the screenshot above (Editor’s Note: Can we please retire “awesome sauce”?)  and the camera icon turns into the double “arrow.” Tap on the arrow to get taken to the next step.

4) Claim Your Business
So this is where things really break down in terms of being able to add clients’ businesses. When you advance after taking a picture you are taken to a screen that lets you enter business info. However, it pulls info from their database and only lets you enter specific info.

Claim a Business on Waze

So the first thing you see in the screenshot above is that Waze has marked Umami Burger as a residential place. I tried to tap on everything to be able to edit this option, but could not. Maybe it’s a bug. Maybe it’s the Android version of the app.  Whatever the cause, it doesn’t make this feature particularly useful for a user or business owner. To top it off, Umami Burger is located in a very popular strip mall. Anyway, you can either tap on “This is a residential place” or use the search bar to find your business. Since a search didn’t return Umami burger, I clicked on the “residential place” tab.

5) Add a Street Number & Properly Locate the Map Pin
The next, and thankfully final, step is one where you have to enter a street number and properly locate the pin.

Claim Your Business Screen 2

Since it determined that Umami Burger was a residential address, I wasn’t given the ability to add a business name, but according to this promotional video you should be able to add that information if Waze can properly determine the location is a place of business.

You might have noticed the green checkmark next to “Bristol St Costa Mesa” above. This was auto-populated by the phones GPS and is something I could not change (despite much furious tapping.) Because of this, there is no way to add a business if your aren’t currently at its location. So much for adding client locations. Anyway, after you enter the street address, tap to verify the location and then tap “done”.

Congrats, you added a business listing to Waze! Now it just has to pass community review
Complete and Community Edit



You can add/edit places using Waze’s web editor, but whether this is the same as adding it via the mobile application is not clear at this point. You are still limited to editing based around a radius of places you’ve driven. For instance I am a level 1 editor and can edit 1 mile around roads I have driven. H/t to HurricaneK8 over at Linda’s forums.

→ 6 CommentsTags: Mobile Search
Posted by Dan Leibson

Real Estate SEO & Google’s Pigeon Update

September 29th, 2014

SearchEngineland just published my preview of the data I’ll be sharing at SMX East later this week in the Deconstructing Pigeon Panel. The post Real Client Data On How Google’s Pigeon Update Affected Real Estate SEO, shows what we saw across 24 local real estate agent websites immediately after Pigeon and in the month that followed.

Here’s a shot of the aggregated Google impressions for these sites from the GWT Search Queries report:


At SMX East I’ll also be sharing data on a couple of other verticals as well as on 20 local directory sites, which were supposed to be the big beneficiaries of the reduction of local packs in the SERPs.

I’ll post the slides of my SMX presentation at the time of the panel so those who can’t make it to NYC can check it out.

→ 2 CommentsTags: Google Pigeon Poop
Posted by Andrew Shotland

How To Get Found in Local (Podcast)

September 23rd, 2014

This week I was on Rich Brooks‘ “The Marketing Agents” podcast to discuss all things local search. I thought it was a great discussion so if you enjoy listening to me in your headphones, check it out:

If you prefer iTunes, you can listen to it at http://www.themarketingagents.com/itunes

Or at Stitcher Radio perhaps? http://www.themarketingagents.com/stitcher

→ No CommentsTags: Local Search
Posted by Andrew Shotland

Google My Business Insights Bug?

September 22nd, 2014

There is apparently a new bug that is impacting the reporting of listing/profile views in the GMB Insights dash. According to GMB, this client’s views flatlined for 9/19 & 9/20:

Google My Business Reporting Bug

If I were a business owner this GMB Insights graph would freak me out. However, thanks to campaign tagging we can see that Google Analytics is telling a different story:

Google Analytics Report Exposes GMB Bug

What’s interesting is that this may not be a bug, but rather be a discrepancy in how GMB Insights reports page views. If they don’t include seeing a listing in a SERP as a view then it would be possible to click through to the website without ever recording a “view.” If you are seeing this drop and have your own theory we would love to hear from you in the comments! Special thanks to Matt Storms for sending us down this rabbit hole!

→ 5 CommentsTags: Google Insight · Google My Business
Posted by Dan Leibson

Thoughts on BrightEdge’s Share14 Conference & Ferrari SEO Tools

September 17th, 2014

A few weeks ago BrightEdge was nice enough to invite me to their Share14 conference where they announced the newest version of their “SEO and Content Marketing Management Platform” in front of approximately 1,000 customers and search pros. I was sufficiently impressed by both the conference and the new features that I thought it would be of interest to my readers.

When it comes to industrial strength SEO tools I have historically been a bit of a luddite/skeptic. I learned SEO when there was no Google Webmaster Tools or Screaming Frog or BrightEdge. There were crappy text browsers like Xenu (Xenu was both awesome and awful at the same time) and Google. And there were always free geeky services like SEO Browser that kind of got you part of the way there, but for the most part you had to switch off your targeting computer, let go and use the Force…

Use the Force, Luke on Star Wars Video

Often when larger clients have expressed an interest in using higher-end SEO tools like BrightEdge, Conductor, SEO Analytics, etc. my typical response has been:

  1. You’re going to use it a few times in the first month and never use it again
  2. The actionable items you get are typically not actionable for you as they require page by page optimizations and the larger the website, typically the harder it is to optimize any particular page v. optimizing a template.
  3. For $30K/year (or whatever the going rate is these days – it varies by the number of keywords tracked. I think some monster brands that are paying North of $100K/year) you can license SEMRush, Ahrefs, SpyFu, MajesticSEO and 20 other SEO tools, cobble together a lot of similar data to these big tools and have plenty of dough left over for a great holiday party.
  4. The big advantage of these tools seems to be in facilitating communication/reporting amongst a large team, although they can also create confusion as yet another report/task tracker that the team has to keep track of.

So I approached the BrightEdge conference with more than a bit of jaundice in my SEO eye.

The first thing that struck me about the conference was its size and the makeup of both the audience and the speakers. According to BrightEdge there were about 1,000 attendees, many of them from large brands and agencies. And the speakers were straight out of a PubCon/SMX roster. The educational and networking opportunities were top notch. It made me wonder how this kind of event will effect the attendance at the usual search conferences. All in all, Jim Yu and co put on a great show. Note to Jim, if you ever get tired of building SEO tools, you’ve got a great future in game show hosting.

Jim Yu BrightEdge

So BrightEdge did a great job of warming me up to introduce their new toolset. Instead of doing a full review, I thought I would touch on some of the new features that made me start to reconsider the value of these Ferraris of the SEO world. If you want to get a run down on BrightEdge’s feature set check it out here.

Blended Rank
There are plenty of rank tracking tools that report on the various result types in a SERP (local, video, news, etc), but I found the UI for BrightEdge’s Blended Rank report to be a great way to get a quick understanding of how the different Universal result types were influencing rankings across a large keyword set. This could be quite helpful when deciding on a content strategy (e.g. should you invest more in local because Google is showing more images in your target SERPs). They also had a pretty cool report from their “Data Cube” that showed how seasonality affected rankings, which is something we often grapple with over here.

Content Optimizer
Content Optimizer is kind of like Yoast’s WordPress SEO plugin on steroids. It’s basically a keyword and link analysis tool that integrates into your CMS so when your writers are writing, they can get instantaneous recommendations on rankings, keyword targeting and linking. The tool also shows the content of other sites that rank for a specific keyword which is super-cool. This still requires some training for writers on how to think about this kind of data, but it goes a long way towards solving the problem we often face when writers get trained and then kind of forget everything after a couple of weeks. A very cool feature.

BrightEdge Community Edition
BrightEdge Data Cube
This was by far my favorite feature. During the conference a client had emailed me asking why a competitor ranked above them for a specific keyword. Normally this would require looking at the ranking URL, checking backlinks and internal links and then making some assumptions as to how they all worked together. BrightEdge’s Community Edition appears to make that task a lot easier and faster. They basically have boiled down all of BrightEdge’s functionality into a browser plugin so when you hover over a page, you can see all of the critical SEO info on the page (rankings, links, etc.) in a pop-up. The tool hasn’t been released yet but I kind of wanted it when I saw it. It felt like seeing a new iPhone.

As I said at the get-go, a lot of this functionality can already be had by cobbling together various SEO tools, but just as Apple has become quite good at taking stuff that already existed, like phones with Internet connections, and making them better, I think the BrightEdge team may have taken the game to the next level, particularly for sites that have a large, complex keyword set and are willing to work at a page-by-page level.

I guess I am still a luddite/skeptic, but after attending Share14, I am starting to get the big SEO tool religion. I guess we’ll have to see what Conductor announces at its C3 conference in a few weeks and how it compares, but BrightEdge has certainly come a long way from its origins as a fancy rank tracking tool.

→ 4 CommentsTags: SEO Tools
Posted by Andrew Shotland