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Google Local Desktop SERPs Continue To Get More Mobile

August 18th, 2014

Seems like every day we stumble onto a new Google Pigeon test bucket.  Here’s a desktop SERP for “ft. lauderdale movers” that looks pretty mobilicious:

Ft. Lauderdale Movers

When you click on the “More movers” link (which had disappeared in a lot of post-Pigeon SERPs), you get another mobile-looking ordered list:

More Movers

And of course it’s full of Pigeon Poop SPAM.

We’re also seeing a service radius in the Knowledge Graph box for one of the listings. Don’t recall seeing that before:  (As Linda points out in the comments, this has been around for a while. Didn’t have my coffee yet when I posted.)

Service Area Local Knowledge Graph

Anyone else seeing these or other variations?

*Update - 

When you click on one of the tiles in the pack it does a branded + geo search like in the screenshot below:

New pack results trigger a branded + geo search

→ 7 CommentsTags: Google Pigeon Poop
Posted by Andrew Shotland

Google Local Icons & New Real Estate Snippets Spotted

August 12th, 2014

As Google morphs SERP design from desktop to mobile, it appears that it has decided that reading words is perhaps too much to ask of our educationally-challenged fellow users. And so it is now testing icons in the mobile results as shown below:

Google Local Icons

I guess it’s easier to click on a cute picture than try to read text while you’re driving right?

Rivers Pearce of Boomtown ROI just sent me this screenshot. It’s from results from the iOS Google Search App. The “Send to Mobile Phone” and “Driving Directions” icons appear next to a personalized result (but they are not clickable so WTF?). Angela Tice of Boomtown is in River’s G+ circle and had posted a link to LiveLoveMaryland.com on G+, so the icons may be triggered by the G+ connection and/or the implementation of Schema.org markup and/or Live Love Maryland’s Google My Business Page.

We are also seeing open house times and location snippets appear with real estate aggregator results in the SERPs. I have not seen that one before:

Real Estate Snippets

It’s getting interesting out there folks…

→ 4 CommentsTags: Google · Google Maps
Posted by Andrew Shotland

Paid Local Pack Results?

August 12th, 2014

Our friends over at Moz saw a new SERP feature pop up in their MozCast.

Paid Local Pack?

Notice the lovely paid ads dressed up as a local pack result? While this is a test, and nothing but a test, is it also a continued acknowledgement from Google that their current methods of dealing with Local search results suck? Or maybe it’s an acknowledgement that local data sucks and Google isn’t making enough money from local to throw serious resources into attempting to crack that nut.

→ 6 CommentsTags: Google
Posted by Dan Leibson

Is Pigeon An Acknowledgement That Google & SMBs Suck At Local?

August 7th, 2014

Steve Shackford‘s tweet got me thinking:

 

We are definitely seeing a lot more national-local directory type sites showing up at the top of local SERPs as a result of Google removing or de-emphasizing the local pack results. For the most part I am seeing strong brands like Yelp, TripAdvisor & Zillow basically maintaining their high rankings now often unencumbered by those pesky Google My Business pack results.

There has been a lot of speculation, particularly by me, that this update is a continuation of Google’s drive to bias the search experience in favor of mobile users. But I wonder if this update is also an acknowledgement that people actually prefer these national-local directory type sites v. having to hunt through a seemingly random collection of local business pages or Los Links?

Song to ponder this to: Sabotage

→ 6 CommentsTags: Google
Posted by Andrew Shotland

Google’s Top Heavy Ad Algorithm & The SEO Catch-22

August 6th, 2014

Catch 22 cover

 

The SEO Catch-22:

  1. You’ve done all of the typical technical and content SEO stuff but your organic traffic keeps trending downwards
  2. Your SEO guy suspects the culprits are the above-the-fold in-content Adsense units designed to look like content
  3. Problem is they are your top performing ad units by a factor of at least 10x
  4. Fix the ad units and maybe your traffic will turn around, but for sure your revenue will dive before then
  5. Don’t fix the ad units and maybe your traffic will continue to tank and your revenue will dive

 ”…a concern for one’s own safety in the face of dangers that were real and immediate was the process of a rational mind. Orr was crazy and could be grounded. All he had to do was ask; and as soon as he did, he would no longer be crazy and would have to fly more missions. Orr would be crazy to fly more missions and sane if he didn’t, but if he was sane, he had to fly them. If he flew them, he was crazy and didn’t have to; but if he didn’t want to, he was sane and had to.” 

→ 1 CommentTags: Google
Posted by Andrew Shotland