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NAP Hunter! Lite now in the Chrome store

June 26th, 2014

Hey local SEOers! NAP Hunter! Lite, our Chrome extension for citation research and audits, is now available in the Chrome store. This should streamline installations, so you can get to automating. For more info on how to run the extension check out the “How to Run NAP Hunter! Lite” section at the end of this page.

→ 2 CommentsTags: Citation Research
Posted by Dan Leibson

Yext Duplicate Listings Suppression Launches (aka Powerlistings Über)

June 23rd, 2014

Yext launched a duplicate business listings suppression service today they are calling Powerlistings Über. That’s fancy talk for saying you can now kill duplicate business listings on publishers in the Yext Powerlistings Network with extreme prejudice. For those of you who have tried to squash duplicate citations and found it to be an endless and expensive game of whack a mole, you may want to check out Yext.

Here’s how it works:

  • Yext automatically identifies duplicate listings on a particular local search site in Yext’s dashboard. In the case below, the “Suppress Duplicates” option would appear next to a listing that has been flagged as having dupes.

Publisher Level Suppression

  • Clicking “Suppress Duplicate” brings up a screen that shows the listings for a specific NAP on the publisher site. Select the listings you want to torch and click “Suppress this Listing”
    Unlimited Suppression
  • The request then gets reviewed by both Yext and the publisher to make sure the user hasn’t made a serious mistake (e.g. deleting all their listings). Once it passes the review, it’s toast.
    Supression Status

Some key points about the service:

  1. You must be a Yext Powerlistings subscriber to get access to the duplicate suppression service
  2. Yext is pricing Powerlistings Über at a 25% mark-up to the retail rate of Powerlistings (a similar mark-up applies to resellers).
  3. The price is for an annual subscription and covers unlimited dupe suppressions. So even if the dupe reappears, you don’t have to pay to kill it again.
  4. When a dupe gets suppressed the publishers have the option to 301 redirect the dupe to the canonical listing on their site and potentially can merge reviews and other data from the dupe. Not all publishers will do this, but for those who do, this could have some SEO benefits.
  5. You can un-suppress a suppressed listing at any time
  6. If you cancel your Yext subscription, you unlock the dupe suppression and it is likely that over time the dupes will reappear

Last month Yext published a white paper I wrote on how to deal with duplicates where I suggested that given the problems with how local search services and the big data aggregators work together, the best solution for solving duplicate business listings is to lock the dupe at the publisher level. This is how Yext’s service works and in my view is the only way you can reliably squash dupes and keep them squashed. And the fact that Yext can do this automatically for potentially hundreds of thousands of listings at once means that it is an incredible solution for large and small multi-location businesses. If you consider how much it costs to manually clean up duplicate listings, this service starts to look pretty cost-effective. Check it out and let me know what you think.

Full disclosure, I do some consulting work for Yext and have been on their asses for a year to build this :) Oh and check out their Whack a Dupe game too.

→ 12 CommentsTags: Yext.com
Posted by Andrew Shotland

Introducing N.A.P. Hunter Lite!

June 10th, 2014

Hey local SEO geniuses! We just released a free Google Chrome extension to help you speed through citation research. It’s called N.A.P. Hunter Lite. It basically runs a set of standard N.A.P. queries through Google so you can quickly find various citations, their URLs and their Google position.

N.A.P. Hunter Lite

Check it out here and let me know what you think.

Big kudos to Dan Leibson for spearheading this effort! It’s a great little tool.

 

→ 11 CommentsTags: Citation Research
Posted by Andrew Shotland

More iOS8 iBeaconized GPS Local Retail App Icons Spotted in the Wild

June 5th, 2014

iOS 8 Local Store App Icons

Hat tip to Mike Vichich of Wise.ly in Ann Arbor for sending this in. Looks like Apple is indeed dogfooding…

 

→ No CommentsTags: Apple Maps
Posted by Andrew Shotland

The iOS App Business for Retailers is About To Get a Little Crazy

June 4th, 2014

MacRumors reports that iOS8 features the app for nearby retailers showing up on your phone’s lock screen. For example, if you are in a Starbucks, the Starbucks app icon will appear on your lock screen:

ios8 location alerts

 

“It appears that Apple will also suggest apps that are not installed when visiting certain locations. For example, a Twitter user who did not have the Costco app installed had a Costco app icon pop up when at local Costco, which took him to the App Store where he could download the app. “

If you are a business with a physical location that customers visit, be prepared to be hounded by app developers.

→ 2 CommentsTags: Apple Maps
Posted by Andrew Shotland