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Apple Maps Ranking Factors

There’s not much published on the Web about how to rank well in Apple Maps. While the nature of a mobile map result makes “ranking” sort of an ephemeral thing – the order & radius of results will vary depending on the searcher’s physical location – there are a factors that seem to most positively correlate with showing up prominently in Apple Maps:

• Category relevance to query
• Keyword in business name
• Proximity to searches’ centroid (user’s and/or city’s)
• Yelp & Other Providers’ Meta Data – It’s very unclear how important reviews are for rankings, but they likely affect CTR. Meta data like Price rating, hours, etc are important.

 

Of these perhaps the most confounding is “Category relevance to query”. This is because Apple Maps does not appear to do a lot of keyword-to-category mapping. For example, here’s a shot of an Apple Maps desktop result for “hot dog”:

Apple Maps Hot Dog

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