This is a tactic that I still see get trotted out from time to time, and it never really made any sense to me. To be clear, this is about adding city/state to on-domain content pieces like your <title> tags, URLs, H1, body copy etc. I wanted to take a moment, just sit right there, and tell you why you shouldn’t spam city/state in your on-domain content anywhere.
It Doesn’t Correlate With Ranking
According to the data driven research we did for the 2016 Local SEO Ranking Factors, using city/state in <title> tags and URLs just didn’t correlate to positive search performance. In fact they were 2 of the lowest correlating factors we looked at: