“The SEO Butcher Is Not Working Anymore…”

February 5th, 2014

This gem just landed in the inbox. Remember when you thought serving SMBs would be cool?

Subject: SEO

Message Body:
I do not mean to waste anybody’s time, nor do I wish to ask a taxi to drive me home for free, I have questions and spend countless hours thinking I have something figured out only to realize after spending a night on what I thought was the way to Los Angeles and wondering why I am in New York. I do appliance repair in [CITY REDACTED], I have exhausted endless nights trying to get something going on the free sites such as merchant circle, blogger, etc. now after about two years of spending endless nights learning stuff, I have found word press was working until Google made their change and what I did have on the first page has disappeared, surfacing on the fourth or fifth page and I realize I am really just a butcher that has no idea how to trim a cow to get the most meat. I’ll apologize now, because this is starting to feel like another one of my novels and I do not know how to just get to the point I guess, such as my business is appliance repair in [CITY REDACTED], I am a service technician that can repair any make any model appliance in any home If I may, is it better to target refrigerator repair [CITY REDACTED] or does appliance repair [CITY REDACTED] cover refrigerator repair [CITY REDACTED] better? I have been using word press and targeting the high-end appliances because I make more money repairing a Viking Range Refrigerator Repair [CITY REDACTED] or Sub-Zero Repair [CITY REDACTED]so I’ll spend a entire night trying to make a blog look like a webpage and as I said I am self taught and have, in my mind done well being a SEO Butcher that is until Google did whatever they did I used H1, H2, H3 the title in H1 would be Viking Certified Refrigerator Repair [CITY REDACTED] then I’d do it in H2 Viking Certified Refrigerator Repair [CITY REDACTED] then I’d go H3 below it Viking Certified Refrigerator Repair [CITY REDACTED] I’d even go as far as the first sentence in Paragraph Viking Certified Refrigerator Repair [CITY REDACTED] and then Leon Seserman would try and write something decent to get my 300 words using Viking Certified Refrigerator Repair [CITY REDACTED] throughout the 300 word page. I would add pictures of beautiful kitchens equipped with Viking appliances and I use Viking Certified Refrigerator repair [CITY REDACTED] for the picture title and the alternate title as well. I even went as far as listing Viking Certified Refrigerator Repair [CITY REDACTED] at the bottom of the page a line in Italic, one underlined, one bold, one in each H1, H2, H3 so at the bottom of the page I’d have it listed like six times in a row and then I would make the text color white on a white background so it was not noticeable to most people, I hoped anyway, That is how I labeled myself a SEO Butcher because within three days on average I’d see Viking Certified Refrigerator Repair [CITY REDACTED] on the first page anywhere from 3 days to a week it would be first page or it was not going to make it to the first page and I figured that one got busted. Honestly I must have written a hundred probably two hundred blogs that way over the two years or so, which worked enough that I’d get two calls a day maybe average six or eight calls a week off the word press. I hope you haven’t fallen asleep or just tired of this novel I always read about links how important they would become but could not really figure them out I’d link my main website to the blog in the text I’d have a ling and on the side bar another link going to my main website [URL REDACTED] and I would link my blog the same way [URL REDACTED] even my webpage’s [URL REDACTED] and [URL REDACTED] the four links I just listed a webmaster did for me he designed the main site and the blog and he just like made the other two a webpage at the address but all the other pages send you to az home appliance repair He has really helped me so much that I feel like an ass asking him to teach me his business it just is not right and writing this novel to you is not really right either but I have gone as far as I can night after night and so other technicians that need a webmaster I tell them to hook up with chris, which he thought would get me upset but nobody likes to work for free unless they are volunteering. I spent all this time trying not to associate all these blogs except for the mentioned links and I am not even sure if those are the type of links everyone is talking about. Now I am trying to build a web presence after staying anonymous all that time, now I spend endless night trying to become a expert in my field trying to use face book, Google plus and twitter writing blogs. I am going nowhere fast and to top it off, this is being honest all this has been and see I have a novel and really haven’t accomplished anything but shown you how desperate I’ve become. I don’t have the money required to pay a professional and in 2012 I spent 5 months in a county hospital with Phosphine Toxicity or agent orange but not from Vietnam I got it from welding in compressors when I use a torch to weld the compressor the residue of the Freon is phospine poisoning I was breathing and after 40 years it took its toll, to top that off two weeks after they released me from my 5 month stay I fell down a flight of stairs and while in the hospital from that they gave me some drug that killed me, seriously I laid dead for twenty some minutes while my wife watched and the doctors scrambled doing CPR breaking 7 ribs and I spent two weeks in a coma before I came to then I could not do anything could not even put a fork in my mouth I talked as if I was retarded it was awful to say the least so I lost everything my home cars service truck even my bike my wife had to move in her daughters and I finally got to move into a shed in the backyard of a family I met because they had no air conditioning last summer and I fixed it for free they found out I was sleeping in my truck and they offered their work shed behind their trailer. I am desperately trying to come back up and lost my truck for driving on a suspended license I don’t know why I am crying on your shoulders or if your even still reading I am just hoping I might find information, someone that will just point me in the right direction and I have managed to write a book just as I feared and for that I apologize sincerely I do. [NAME REDACTED] has been great and has left my website up even though I haven’t paid him for the last year which I am thankful for but I cannot ask him to do more for me when he has done so much so I turn to a stranger hoping you can feel I am being honest and not just pounding sand and maybe you can give me a few tips or point me in the right direction, if for no other reason than you do not want another book sent to your e-mail If you live in [CITY REDACTED] or know someone that does and they have no air conditioning or a broken fridge I would certainly do the labor at no charge long as they bought the necessary part. My name is [NAME REDACTED], I use the name [NAME REDACTED] on the internet and say he is my brother he’s the boss, really I don’t even know what I am asking you to do for me, but if you can give me your expertise and maybe write me a book telling how to do it because the SEO Butcher is not working anymore and you are the lucky person I felt the energy to ask, I guess this is a little more that drop you a line but if your too busy or it just doesn’t appeal to you, I understand really I do I am just asking for your knowledge I do want to find an ending for this book , I don’t even remember your name, sorry but either way I hope everything is great for you and your family and may all your dreams come true. I thank you for listening, Godspeed Good night well Good Morning again thanks, [NAME REDACTED] aka [NAME REDACTED]

→ 11 CommentsTags: Small Business Marketing
Posted by Andrew Shotland

“Your Ad Rep Turned Down A Job At A Gas Station – Just To Help YOU With Online Marketing”

February 4th, 2014

Phil Rozek has been spending too much time on this blog. Great post – IYP Advertising & Local SEO: How Badly Does It Suck?

If you are not familiar with Phil’s work, spend a few hours on his site. It’s Local SEO gold.

→ 4 CommentsTags: Local Search · Yellow Pages
Posted by Andrew Shotland

Too Bad Most SMBs Can’t Afford Superbowl Ads

February 3rd, 2014

Earlier today I thought I had uncovered evidence that GoDaddy faked it’s “real” SMB quitting their job Superbowl Ad. Perhaps I posted too soon as further research revealed that the profiled puppeteer is in fact real. So let’s use this tempest in a teapot as a teachable moment shall we and provide PuppetsbyGwen.com with some local marketing advice.

  1. Use Your Location On Your Pages & In Your Title Tags
    Not done.
  2. Make Sure Your Business Name, Address & Phone Number Appear in Text on the Site, Ideally Wrapped in Schema
    Well, I do see a phone number.
  3. If You Serve Several Different Cities, Create a Page For Each
  4. Claim your Google Places for Business Page
    Gwen hasn’t
  5. Make Sure Your Business Data is Present/Up To Date on Google+, Yelp, Apple Maps, Other Top Local Search Sites & Business Data Aggregators
    Puppets By Gwen Isn’t
  6. If You Know You Are About To Get Millions of People To Your Site, Have Content Prepared That Helps Potential Customers Decide to Hire You
    I know the site is pretty new, but you’re appearing on the Superbowl and talking about how much business you do from your site maybe don’t have an empty Events section; maybe have some blog posts about your shows; maybe have some actual videos on your YouTube channel, etc.
  7. Make Sure Your Old Domains Redirect to the New One
    Gwen’s aren’t. This will help Google figure out that your new domain is the right one to rank.
  8. Don’t Let John Turturro Into Your House
    He can come off a little creepy at times.

I could go on and on.

The good news is that with the amount of backlinks Gwen’s site has received over the past day, all it should take is a little help and Gwen should be ranking for all sorts of stuff.

We can’t all have million dollar Superbowl ads for our business, but surely all of us can get the basics of Local SEO right.

→ 6 CommentsTags: Local Search
Posted by Andrew Shotland

(Sock?) Puppets by Gwen – Did GoDaddy Rig Their Superbowl Ad?

February 3rd, 2014

So Gwen Dean quit her day job to pursue puppeteer dreams in front of the country last night; in part thanks to an awesome GoDaddy website (a pretty good product btw).  According to the Superbowl ad, Gwen has booked about 1,300 shows via her website. Technically, she says they were “booked online”, but the ad clearly implies the shows were booked through her GoDaddy website:

But I am not so sure this Gwen person is for real. (UPDATE: Looks like Gwen Johnson is in fact a real puppeteer in Yonkers – here’s her old site – but I still think GoDaddy took a few too many liberties with her story. #Marketing) Some Local SEO sleuthing reveals the following:

    Forget about the SEO implications, I don’t know about you, but I never travel more than 30 miles to do a puppet show. Gwen’s service area: the entire planet. Must be a new Google Places dashboard feature.
    The first was this single photo posted on January 26th:
    Shit we need to post something quick!
    Well, who has time to blog when you have to do 1,300 damn puppet shows!
    Creating a great YouTube Channel can really pay off:YouTube SEO At It's Finest
    Puppet Circles
    That’s ok of course, because you really just need to have a verified Google+ Page for Business.
    Puppets by Gwen’s first Facebook activity was on July 5, 2013:
    Please Like My Puppet!
    That same day, Gwen also posted a strangely out-of-season set of pumpkin carving photos. But after that, she only posted one event in August and then nothing until January 31st. And her Facebook page had no reviews until 17 hours ago.
    Except it doesn’t look like Gwen has been active on Twitter, until a few hours ago that is.
    Of course you need to actually be on Yelp for that to work, but that’s just a detail…Hey, I heard GoDaddy has a new tool that can help businesses get on sites like Yelp:
    Get Your Puppets Found!

    Kind of reminds me of something…

Thanks to Ryan Jones for pointing out that PuppetsbyGwen.com was only registered on December 26, 2013. Their website builder is fast:
PuppetsbyGwen.com WhoIS

→ 21 CommentsTags: Local Search
Posted by Andrew Shotland

Anatomy of a Local SEO Campaign

January 30th, 2014

Barbie Doll Stuck Up Butt X Ray
Source: The Internet

  1. Client Information Intake
  2. Research > Strategy Recommendations
  3. Site Audit > Upgrade
  4. NAP/Citation Audit > Fix Issues
  5. On Site Content Creation
  6. Off Site Content Creation
  7. Review Generation
  8. Link Research > Link Outreach
  9. Clean Up Link SPAM From Previous SEO Firms
  10. Rinse
  11. Repeat


→ 8 CommentsTags: Linkbuilding · Local Search · Online Reviews · Small Business Marketing
Posted by Andrew Shotland

Apple Maps May Trust Yelp Data More Than Others…

January 29th, 2014

According to some data I uncovered it appears that Apple Maps Trusts Yelp More Than Business Listing Aggregators:

Just as Google Local SEO relies on NAP (Name, Address & Phone Number) consistency to help Google understand and rank (or not rank) your business, Apple Maps has its own flavor of NAP inconsistencies gumming up the works. Often businesses whose data is not up to date at all of the business listing aggregators Apple Maps uses, can find their business displayed incorrectly on the Maps or even worse, not displayed at all. These days SEOs are spending a lot of time making sure NAP info is up to date all over the Web, but in the case of Apple Maps, updating your Yelp data may be your best first move. It seems that Apple Maps may trust Yelp’s info more than anyone else’s.

More on AppleMapsMarketing.com


→ No CommentsTags: Apple Maps · Yelp
Posted by Andrew Shotland

Hiring: Writer Who Understands Local SEO & Local Search Marketing

January 23rd, 2014

A belated happy 2014 to you all. There’s been a bit too much going on at the Local SEO Guide workshop to post this year. I’ll get back to it eventually. In the meantime, I am looking for a freelance writer who understands Local SEO and Local Search Marketing to help with a project.


If you are interested please contact me here. If you know someone who might be interested, please send them my way. Thanks!

→ No CommentsTags: SEO Jobs
Posted by Andrew Shotland

Google Local Results Are Taking Over The World

December 18th, 2013

Many of my international clients have been living without Google+ Local results I guess because Google couldn’t license a reliable set of data to bounce its crawl info off of.  A common discussion with international yellow pages clients is whether or not they should license their data to Google (IMO I think they should.  Better to get in bed with the beast before your competitors after all).  And now it looks like Google+ Local is methodically making its way around the globe.  This morning a client in Greece alerted me that G+L results are now showing up:

Google+ Local Pack in Greece

Here’s a view of the full SERP:

Google+ Local Results in Greece

Looks like a Big Fat Local Greek Wedding…Opa!


→ 3 CommentsTags: International SEO
Posted by Andrew Shotland

About Your Conference Presentation…

December 3rd, 2013

A client recently asked for notes on their draft presentation for an upcoming conference. I have attended a number of conferences lately and, like the rest of you, have had to sit through some pretty poor presentations. While I don’t claim to be God’s gift to Powerpoint, or even Greg Gifford, I am at that point in life where if your presentation sucks, I am going to get up and walk out, or even worse, like everybody else, check Twitter.

So in the hopes of helping everyone raise their game and making conferences tolerable, I thought I’d share my response:

My initial reaction: This is fine for a [Conference Name Redacted] show; and that’s my major problem with it. Time for some tough presentation love, emphasis on the “love” :) .

Have you ever actually paid attention to a [Conference Name Redacted] presentation? Probably not. Me neither. Most of them are text-heavy repetitions of the same “[Presentation Theme Redacted] is hard” themes with the speaker reading the slides. While yours has some decent info, it’s basically the same as most others I have seen. I think people will tune out pretty quickly.

I’d like to encourage you to rethink your presentation style. Lose most of the text that no one is going to read (or is able to read), industry jargon, confusing graphics and animations that slow down the flow. If you are going to put text on a slide, use as little as possible and use it to reinforce a point you are speaking.

If you want your capabilities to really sink in, I recommend just walking us through an actual campaign, showing us each major step and how it performed. That’s what people really want to see IMO, and what better way to illustrate what you do?

If you want to see an example of what I am talking about, check out this presentation.

Notice how the slides are so simple and interact with what the speaker is saying?

Like I said, it’s a [Conference Name Redacted] conference, so the bar is pretty low, but if you can engrain even a little bit of this style into your presentations, I think they’ll be a lot more effective, a lot more memorable and a lot more fun to do.

→ 1 CommentTags: Uncategorized
Posted by Andrew Shotland

Apple Maps Is Starting To Make A Dent in Google Maps

November 11th, 2013

Sending a little love over to AppleMapsMarketing.com: 63% of iPhone Owners Use Apple Maps Says Comscore

Since Apple Maps was released, Google Maps usage on the iPhone in the U.S. has dropped by about 29 million monthly users. Dios mio!

→ 4 CommentsTags: Apple Maps
Posted by Andrew Shotland