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Should Anyone Even Care If Google Now Powers SIRI Results?

Now that Apple has switched from Bing to Google for SIRI’s web search results, I have been trying to wrap my head around the implications for our clients. In keeping with Apple’s secretive ways, it’s not exactly clear there are any.

Here’s a voice query result for “outdoor seat cushions”:
Outdoorsy Christians


The results are typically presented as a set of five results in an iOS tile showing the title, description snippet and URL. Read On…

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