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Is Your Adwords Campaign Hijacking Your Branded SEO Traffic?

SEO Kiddie TableA year or so ago, the guy in charge of local search for a fairly big brand wanted to see if we were interested in a project to research if the vendor running their Adwords campaign was “stealing” their local organic traffic by spending millions each month running PPC ads on all of their branded local queries (e.g. “[BRAND] [CITY]”, “[BRAND] near me”, “[BRAND] [CITY] hours”, etc.). I told him he could save his money because the answer was almost certainly “yes”.

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