LOC@L SEO GUIDE

LOCAL SEARCH ENGINE OPTIMIZATION & ENTERPRISE SEO MADE SIMPLE

 

“Your Ad Rep Turned Down A Job At A Gas Station – Just To Help YOU With Online Marketing”

February 4th, 2014

Phil Rozek has been spending too much time on this blog. Great post – IYP Advertising & Local SEO: How Badly Does It Suck?

If you are not familiar with Phil’s work, spend a few hours on his site. It’s Local SEO gold.

→ 4 CommentsTags: Local Search · Yellow Pages
Posted by Andrew Shotland

Too Bad Most SMBs Can’t Afford Superbowl Ads

February 3rd, 2014

Earlier today I thought I had uncovered evidence that GoDaddy faked it’s “real” SMB quitting their job Superbowl Ad. Perhaps I posted too soon as further research revealed that the profiled puppeteer is in fact real. So let’s use this tempest in a teapot as a teachable moment shall we and provide PuppetsbyGwen.com with some local marketing advice.

  1. Use Your Location On Your Pages & In Your Title Tags
    Not done.
  2. Make Sure Your Business Name, Address & Phone Number Appear in Text on the Site, Ideally Wrapped in Schema
    Well, I do see a phone number.
  3. If You Serve Several Different Cities, Create a Page For Each
    None.
  4. Claim your Google Places for Business Page
    Gwen hasn’t
  5. Make Sure Your Business Data is Present/Up To Date on Google+, Yelp, Apple Maps, Other Top Local Search Sites & Business Data Aggregators
    Puppets By Gwen Isn’t
  6. If You Know You Are About To Get Millions of People To Your Site, Have Content Prepared That Helps Potential Customers Decide to Hire You
    I know the site is pretty new, but you’re appearing on the Superbowl and talking about how much business you do from your site maybe don’t have an empty Events section; maybe have some blog posts about your shows; maybe have some actual videos on your YouTube channel, etc.
  7. Make Sure Your Old Domains Redirect to the New One
    Gwen’s aren’t. This will help Google figure out that your new domain is the right one to rank.
  8. Don’t Let John Turturro Into Your House
    He can come off a little creepy at times.

I could go on and on.

The good news is that with the amount of backlinks Gwen’s site has received over the past day, all it should take is a little help and Gwen should be ranking for all sorts of stuff.

We can’t all have million dollar Superbowl ads for our business, but surely all of us can get the basics of Local SEO right.

→ 6 CommentsTags: Local Search
Posted by Andrew Shotland

(Sock?) Puppets by Gwen – Did GoDaddy Rig Their Superbowl Ad?

February 3rd, 2014

So Gwen Dean quit her day job to pursue puppeteer dreams in front of the country last night; in part thanks to an awesome GoDaddy website (a pretty good product btw).  According to the Superbowl ad, Gwen has booked about 1,300 shows via her website. Technically, she says they were “booked online”, but the ad clearly implies the shows were booked through her GoDaddy website:

But I am not so sure this Gwen person is for real. (UPDATE: Looks like Gwen Johnson is in fact a real puppeteer in Yonkers – here’s her old site – but I still think GoDaddy took a few too many liberties with her story. #Marketing) Some Local SEO sleuthing reveals the following:

  1. THERE IS NOTHING ABOUT HER LOCATION/SERVICE AREA ON HER SITE
    Forget about the SEO implications, I don’t know about you, but I never travel more than 30 miles to do a puppet show. Gwen’s service area: the entire planet. Must be a new Google Places dashboard feature.
  2. ONLY TWO BLOG POSTS
    The first was this single photo posted on January 26th:
    Shit we need to post something quick!
    Well, who has time to blog when you have to do 1,300 damn puppet shows!
  3. KIDS LOVE PUPPET VIDEOS, BUT NOT ON YOUTUBE…
    Creating a great YouTube Channel can really pay off:YouTube SEO At It's Finest
  4. AND I GUESS GOOGLE+ REALLY IS A GHOST TOWN
    Puppet Circles
    That’s ok of course, because you really just need to have a verified Google+ Page for Business.
  5. OF COURSE MOST SMBS PREFER THE EASE OF FACEBOOK
    Puppets by Gwen’s first Facebook activity was on July 5, 2013:
    Please Like My Puppet!
    That same day, Gwen also posted a strangely out-of-season set of pumpkin carving photos. But after that, she only posted one event in August and then nothing until January 31st. And her Facebook page had no reviews until 17 hours ago.
  6. WELL, PERHAPS ALL OF THE PUPPET PEOPLE ARE ON TWITTER THESE DAYS
    Except it doesn’t look like Gwen has been active on Twitter, until a few hours ago that is.
  7. BUT YELP IS REALLY WHAT DRIVES MOST LOCAL BUSINESS THESE DAYS
    Of course you need to actually be on Yelp for that to work, but that’s just a detail…Hey, I heard GoDaddy has a new tool that can help businesses get on sites like Yelp:
    Get Your Puppets Found!

    Kind of reminds me of something…

UPDATE:
Thanks to Ryan Jones for pointing out that PuppetsbyGwen.com was only registered on December 26, 2013. Their website builder is fast:
PuppetsbyGwen.com WhoIS

→ 21 CommentsTags: Local Search
Posted by Andrew Shotland

Anatomy of a Local SEO Campaign

January 30th, 2014

Barbie Doll Stuck Up Butt X Ray
Source: The Internet

  1. Client Information Intake
  2. Research > Strategy Recommendations
  3. Site Audit > Upgrade
  4. NAP/Citation Audit > Fix Issues
  5. On Site Content Creation
  6. Off Site Content Creation
  7. Review Generation
  8. Link Research > Link Outreach
  9. Clean Up Link SPAM From Previous SEO Firms
  10. Rinse
  11. Repeat

 

→ 8 CommentsTags: Linkbuilding · Local Search · Online Reviews · Small Business Marketing
Posted by Andrew Shotland

Apple Maps May Trust Yelp Data More Than Others…

January 29th, 2014

According to some data I uncovered it appears that Apple Maps Trusts Yelp More Than Business Listing Aggregators:

Just as Google Local SEO relies on NAP (Name, Address & Phone Number) consistency to help Google understand and rank (or not rank) your business, Apple Maps has its own flavor of NAP inconsistencies gumming up the works. Often businesses whose data is not up to date at all of the business listing aggregators Apple Maps uses, can find their business displayed incorrectly on the Maps or even worse, not displayed at all. These days SEOs are spending a lot of time making sure NAP info is up to date all over the Web, but in the case of Apple Maps, updating your Yelp data may be your best first move. It seems that Apple Maps may trust Yelp’s info more than anyone else’s.

More on AppleMapsMarketing.com

 

→ No CommentsTags: Apple Maps · Yelp
Posted by Andrew Shotland

Hiring: Writer Who Understands Local SEO & Local Search Marketing

January 23rd, 2014

A belated happy 2014 to you all. There’s been a bit too much going on at the Local SEO Guide workshop to post this year. I’ll get back to it eventually. In the meantime, I am looking for a freelance writer who understands Local SEO and Local Search Marketing to help with a project.

THIS IS NOT A BULLSHIT SEO COPYWRITER JOB. DO NOT APPLY IF YOU ARE A SEO COPYWRITER.

If you are interested please contact me here. If you know someone who might be interested, please send them my way. Thanks!

→ No CommentsTags: SEO Jobs
Posted by Andrew Shotland

Google Local Results Are Taking Over The World

December 18th, 2013

Many of my international clients have been living without Google+ Local results I guess because Google couldn’t license a reliable set of data to bounce its crawl info off of.  A common discussion with international yellow pages clients is whether or not they should license their data to Google (IMO I think they should.  Better to get in bed with the beast before your competitors after all).  And now it looks like Google+ Local is methodically making its way around the globe.  This morning a client in Greece alerted me that G+L results are now showing up:

Google+ Local Pack in Greece

Here’s a view of the full SERP:

Google+ Local Results in Greece

Looks like a Big Fat Local Greek Wedding…Opa!

 

→ 3 CommentsTags: International SEO
Posted by Andrew Shotland

About Your Conference Presentation…

December 3rd, 2013

A client recently asked for notes on their draft presentation for an upcoming conference. I have attended a number of conferences lately and, like the rest of you, have had to sit through some pretty poor presentations. While I don’t claim to be God’s gift to Powerpoint, or even Greg Gifford, I am at that point in life where if your presentation sucks, I am going to get up and walk out, or even worse, like everybody else, check Twitter.

So in the hopes of helping everyone raise their game and making conferences tolerable, I thought I’d share my response:

My initial reaction: This is fine for a [Conference Name Redacted] show; and that’s my major problem with it. Time for some tough presentation love, emphasis on the “love” :) .

Have you ever actually paid attention to a [Conference Name Redacted] presentation? Probably not. Me neither. Most of them are text-heavy repetitions of the same “[Presentation Theme Redacted] is hard” themes with the speaker reading the slides. While yours has some decent info, it’s basically the same as most others I have seen. I think people will tune out pretty quickly.

I’d like to encourage you to rethink your presentation style. Lose most of the text that no one is going to read (or is able to read), industry jargon, confusing graphics and animations that slow down the flow. If you are going to put text on a slide, use as little as possible and use it to reinforce a point you are speaking.

If you want your capabilities to really sink in, I recommend just walking us through an actual campaign, showing us each major step and how it performed. That’s what people really want to see IMO, and what better way to illustrate what you do?

If you want to see an example of what I am talking about, check out this presentation.

Notice how the slides are so simple and interact with what the speaker is saying?

Like I said, it’s a [Conference Name Redacted] conference, so the bar is pretty low, but if you can engrain even a little bit of this style into your presentations, I think they’ll be a lot more effective, a lot more memorable and a lot more fun to do.

→ 1 CommentTags: Uncategorized
Posted by Andrew Shotland

Apple Maps Is Starting To Make A Dent in Google Maps

November 11th, 2013

Sending a little love over to AppleMapsMarketing.com: 63% of iPhone Owners Use Apple Maps Says Comscore

Since Apple Maps was released, Google Maps usage on the iPhone in the U.S. has dropped by about 29 million monthly users. Dios mio!

→ 4 CommentsTags: Apple Maps
Posted by Andrew Shotland

Cloudy With a Chance of Pending: Google Local Ranking Weather Report

November 6th, 2013

Mike Borgelt over at 51Blocks just released this very cool Local Search Weather Report
Google Local Rankings Weather Report

→ 2 CommentsTags: Local Data · Local Search
Posted by Andrew Shotland