LOC@L SEO GUIDE

LOCAL SEARCH ENGINE OPTIMIZATION & ENTERPRISE SEO MADE SIMPLE

 

Do HTTPS URLs Impact SEO?

August 25th, 2014

A couple of weeks ago Google announced that it would be using HTTPS URLs as a “lightweight ranking signal”. I have not switched any sites yet, but I thought it would be interesting to observe what has happened to client sites that were already using HTTPS URLs.

I took out a few outliers – one site had a lot of publicity, another implemented some SEO upgrades – but the rest had not done anything out of the ordinary to make their traffic go one way or another. There also may be some seasonality at play, but six out of nine HTTPS sites are on their way up.  It’s also interesting that most of the “product” e-commerce sites are down while “service” e-commerce sites are up.

So the answer is…maybe.

Google Traffic to HTTPs Sites 8/3-8/23 v 7/13-8/2

Directory Site: Up 40% From Small Base
Screen Shot 2014-08-24 at 9.50.38 PM

Service E-Commerce Site: Up 14%
Screen Shot 2014-08-24 at 10.14.11 PM

Travel Site: Up 9%
Screen Shot 2014-08-24 at 9.56.52 PM

Service E-Commerce Site: Up 5% After Flat For 2 Months
Screen Shot 2014-08-24 at 9.49.23 PM

Service E-Commerce Site: Up 4% After Flat for 1 Month
Screen Shot 2014-08-24 at 9.52.52 PM

Clothing E-Commerce: Up 3%

Screen Shot 2014-08-24 at 10.03.46 PM

Product E-Commerce Site: Down 1% But Trending Upwards Since 8/3
Screen Shot 2014-08-24 at 9.43.45 PM

Food E-Commerce: Down 3%
Screen Shot 2014-08-24 at 10.02.31 PM

Clothing E-Commerce Site: Down 4%
Screen Shot 2014-08-24 at 10.13.05 PM

 

→ 8 CommentsTags: Technical SEO
Posted by Andrew Shotland

Google Local Desktop SERPs Continue To Get More Mobile

August 18th, 2014

Seems like every day we stumble onto a new Google Pigeon test bucket.  Here’s a desktop SERP for “ft. lauderdale movers” that looks pretty mobilicious:

Ft. Lauderdale Movers

When you click on the “More movers” link (which had disappeared in a lot of post-Pigeon SERPs), you get another mobile-looking ordered list:

More Movers

And of course it’s full of Pigeon Poop SPAM.

We’re also seeing a service radius in the Knowledge Graph box for one of the listings. Don’t recall seeing that before:  (As Linda points out in the comments, this has been around for a while. Didn’t have my coffee yet when I posted.)

Service Area Local Knowledge Graph

Anyone else seeing these or other variations?

*Update - 

When you click on one of the tiles in the pack it does a branded + geo search like in the screenshot below:

New pack results trigger a branded + geo search

→ 7 CommentsTags: Google Pigeon Poop
Posted by Andrew Shotland

Google Local Icons & New Real Estate Snippets Spotted

August 12th, 2014

As Google morphs SERP design from desktop to mobile, it appears that it has decided that reading words is perhaps too much to ask of our educationally-challenged fellow users. And so it is now testing icons in the mobile results as shown below:

Google Local Icons

I guess it’s easier to click on a cute picture than try to read text while you’re driving right?

Rivers Pearce of Boomtown ROI just sent me this screenshot. It’s from results from the iOS Google Search App. The “Send to Mobile Phone” and “Driving Directions” icons appear next to a personalized result (but they are not clickable so WTF?). Angela Tice of Boomtown is in River’s G+ circle and had posted a link to LiveLoveMaryland.com on G+, so the icons may be triggered by the G+ connection and/or the implementation of Schema.org markup and/or Live Love Maryland’s Google My Business Page.

We are also seeing open house times and location snippets appear with real estate aggregator results in the SERPs. I have not seen that one before:

Real Estate Snippets

It’s getting interesting out there folks…

→ 4 CommentsTags: Google · Google Maps
Posted by Andrew Shotland

Paid Local Pack Results?

August 12th, 2014

Our friends over at Moz saw a new SERP feature pop up in their MozCast.

Paid Local Pack?

Notice the lovely paid ads dressed up as a local pack result? While this is a test, and nothing but a test, is it also a continued acknowledgement from Google that their current methods of dealing with Local search results suck? Or maybe it’s an acknowledgement that local data sucks and Google isn’t making enough money from local to throw serious resources into attempting to crack that nut.

→ 6 CommentsTags: Google
Posted by Dan Leibson

Is Pigeon An Acknowledgement That Google & SMBs Suck At Local?

August 7th, 2014

Steve Shackford‘s tweet got me thinking:

 

We are definitely seeing a lot more national-local directory type sites showing up at the top of local SERPs as a result of Google removing or de-emphasizing the local pack results. For the most part I am seeing strong brands like Yelp, TripAdvisor & Zillow basically maintaining their high rankings now often unencumbered by those pesky Google My Business pack results.

There has been a lot of speculation, particularly by me, that this update is a continuation of Google’s drive to bias the search experience in favor of mobile users. But I wonder if this update is also an acknowledgement that people actually prefer these national-local directory type sites v. having to hunt through a seemingly random collection of local business pages or Los Links?

Song to ponder this to: Sabotage

→ 6 CommentsTags: Google
Posted by Andrew Shotland