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The Yext IPO Is Great|Not Great For The Local Search Industry?

$YXTAs the news of Yext’s S-1 filing in advance of its IPO makes it way throughout the Search industry, I can’t help but think that it will be a seminal event in the annals of Local Search. I’ll leave it to others to pore through the S-1 and pick it apart, and it appears there is plenty to pick at, at least amongst my skeptical followers:

Every IPO, except for perhaps Google, is going to have its detractors, and while the market will absolutely hold Yext’s feet to the fire to perform, I am most interested in what the impact of the IPO will be to the rest of us Localistas. Read On…


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