June 1st, 2015
May 29th, 2015
It’s really important to update your <title> tags when re-launching or re-branding a site
It helps create a better search experience, and decreases confusion related to your branding. For example, oDesk recently rebranded and relaunched their site as UpWork:
Their <title> tags are properly updated and there is no disconnect when you do a branded search. This is something that all big brands with top notch SEO’s do, right?
Hey Google Update Your <title> Tags!
Wrong, in fact some of the biggest companies get it totally wrong.
Also, it’s important to update the text on your login screen:
Honestly $GOOG, sometimes it doesn’t even feel like you are trying.
Comments OffTags: Google
Posted by Dan Leibson
May 27th, 2015
UPDATE June 1, 2015: FALSE ALARM!
May 23rd is a day that shall live in Local SEO infamy…
(Click to enlarge)
Seeing this across several U.S.-based local directory sites. Not across the board, but more than a few.
See Did Local Directories Get Hit By Google’s Doorway Page Algo? to see how directory rankings may have taken a hit a few weeks ago.
May 18th, 2015
Because the listing isn’t closed…
Okay, so that makes no sense right?
Let me start from the beginning. We have a client that has a Ford dealership. When doing searches for Ford + geo, we were seeing the above “permanently closed” business showing up in the Knowledge Graph panel.
So we had a team member investigate the issue by calling GMB support and asking why a closed listing was showing in the KG. Apparently the listing was showing up because “it wasn’t marked as closed”.
I will say that again in case you think you misread:
The permanently closed listing was showing up in the Knowledge Graph because it wasn’t marked as closed.
Google My Business ladies and gentlemen, where up is down, left is right and cats and dogs play together.
In all seriousness, I think the problem may be related to the recent issues with Google MapMaker. Specifically, the GMB data for a business, which shows it as closed, was in conflict with the business’ MapMaker data, which showed it as open. And since the MapMaker database has been locked down, that conflict is resolving in this really weird edge case. A few reasons why I am leaning towards this explanation:
1) We have seen an increase in these types of issues in the last couple of weeks, so the timing kinda works out.
2) The GMB support rep made a comment about closing the listing in MapMaker. While it’s is sometimes hard to take GMB support reps comments about the product at face value the issue seemed to resolve itself after the GMB support rep worked their MapMaker voodoo to close the listing.
So what this means is, if you see something like this affecting a client of yours the only real solution is to call into GMB support.
And wouldn’t you know it, right as I was about to hit “Publish” on this post I decided to see how this SERP was looking now. Lo and behold the rogue closed listing is back in the KG. Coincidentally the MapMaker entry also has a pending change to re-open it:
Also, we heard from a particularly helpful GMB rep who told us that the Knowledge Graph is going away because “it’s too confusing”. We can only hope!
Have any of you seen anything like this? Any other theories as to why this is going on?
May 15th, 2015
If SEMRush data is directionally correct, this may be a reason why Yelp is looking to sell. Should rebrand as Yikes! pic.twitter.com/UqplA4ZLSq
— Andrew Shotland (@localseoguide) May 11, 2015
Perhaps SEMRush is still updating but if its organic search traffic graphs are even close to accurate it looks like May is the month that Google took care of all Local family business:
Barry Schwartz noted a Google Webmaster Forums thread on the subject where Google’s Eric Kuan from the search quality team highlighted a post that included the following:
An example of doorways is when you have a website with 200 pages on it, all of which have the same basic text but with place names switched out on each page (“Find a taxi in London”/”Find a taxi in New York City”). The pages are designed to rank separately, catch keyword searches, but funnel all the traffic to one destination.
Jennifer Slegg at TheSEMPost reported last week that Google’s Doorway Page Update is live and is continuously updating. If this data is correct (that’s not always the case with these tools) then there’s a good chance these sites have been Doorwayed.
And Google didn’t even offer these guys a drink first…