LOC@L SEO GUIDE

LOCAL SEARCH ENGINE OPTIMIZATION & ENTERPRISE SEO MADE SIMPLE

 

Apple Maps May Trust Yelp Data More Than Others…

January 29th, 2014

According to some data I uncovered it appears that Apple Maps Trusts Yelp More Than Business Listing Aggregators:

Just as Google Local SEO relies on NAP (Name, Address & Phone Number) consistency to help Google understand and rank (or not rank) your business, Apple Maps has its own flavor of NAP inconsistencies gumming up the works. Often businesses whose data is not up to date at all of the business listing aggregators Apple Maps uses, can find their business displayed incorrectly on the Maps or even worse, not displayed at all. These days SEOs are spending a lot of time making sure NAP info is up to date all over the Web, but in the case of Apple Maps, updating your Yelp data may be your best first move. It seems that Apple Maps may trust Yelp’s info more than anyone else’s.

More on AppleMapsMarketing.com

 

→ No CommentsTags: Apple Maps · Yelp
Posted by Andrew Shotland

Hiring: Writer Who Understands Local SEO & Local Search Marketing

January 23rd, 2014

A belated happy 2014 to you all. There’s been a bit too much going on at the Local SEO Guide workshop to post this year. I’ll get back to it eventually. In the meantime, I am looking for a freelance writer who understands Local SEO and Local Search Marketing to help with a project.

THIS IS NOT A BULLSHIT SEO COPYWRITER JOB. DO NOT APPLY IF YOU ARE A SEO COPYWRITER.

If you are interested please contact me here. If you know someone who might be interested, please send them my way. Thanks!

→ No CommentsTags: SEO Jobs
Posted by Andrew Shotland

Google Local Results Are Taking Over The World

December 18th, 2013

Many of my international clients have been living without Google+ Local results I guess because Google couldn’t license a reliable set of data to bounce its crawl info off of.  A common discussion with international yellow pages clients is whether or not they should license their data to Google (IMO I think they should.  Better to get in bed with the beast before your competitors after all).  And now it looks like Google+ Local is methodically making its way around the globe.  This morning a client in Greece alerted me that G+L results are now showing up:

Google+ Local Pack in Greece

Here’s a view of the full SERP:

Google+ Local Results in Greece

Looks like a Big Fat Local Greek Wedding…Opa!

 

→ 3 CommentsTags: International SEO
Posted by Andrew Shotland

About Your Conference Presentation…

December 3rd, 2013

A client recently asked for notes on their draft presentation for an upcoming conference. I have attended a number of conferences lately and, like the rest of you, have had to sit through some pretty poor presentations. While I don’t claim to be God’s gift to Powerpoint, or even Greg Gifford, I am at that point in life where if your presentation sucks, I am going to get up and walk out, or even worse, like everybody else, check Twitter.

So in the hopes of helping everyone raise their game and making conferences tolerable, I thought I’d share my response:

My initial reaction: This is fine for a [Conference Name Redacted] show; and that’s my major problem with it. Time for some tough presentation love, emphasis on the “love” :) .

Have you ever actually paid attention to a [Conference Name Redacted] presentation? Probably not. Me neither. Most of them are text-heavy repetitions of the same “[Presentation Theme Redacted] is hard” themes with the speaker reading the slides. While yours has some decent info, it’s basically the same as most others I have seen. I think people will tune out pretty quickly.

I’d like to encourage you to rethink your presentation style. Lose most of the text that no one is going to read (or is able to read), industry jargon, confusing graphics and animations that slow down the flow. If you are going to put text on a slide, use as little as possible and use it to reinforce a point you are speaking.

If you want your capabilities to really sink in, I recommend just walking us through an actual campaign, showing us each major step and how it performed. That’s what people really want to see IMO, and what better way to illustrate what you do?

If you want to see an example of what I am talking about, check out this presentation.

Notice how the slides are so simple and interact with what the speaker is saying?

Like I said, it’s a [Conference Name Redacted] conference, so the bar is pretty low, but if you can engrain even a little bit of this style into your presentations, I think they’ll be a lot more effective, a lot more memorable and a lot more fun to do.

→ 1 CommentTags: Uncategorized
Posted by Andrew Shotland

Apple Maps Is Starting To Make A Dent in Google Maps

November 11th, 2013

Sending a little love over to AppleMapsMarketing.com: 63% of iPhone Owners Use Apple Maps Says Comscore

Since Apple Maps was released, Google Maps usage on the iPhone in the U.S. has dropped by about 29 million monthly users. Dios mio!

→ 4 CommentsTags: Apple Maps
Posted by Andrew Shotland

Cloudy With a Chance of Pending: Google Local Ranking Weather Report

November 6th, 2013

Mike Borgelt over at 51Blocks just released this very cool Local Search Weather Report
Google Local Rankings Weather Report

→ 2 CommentsTags: Local Data · Local Search
Posted by Andrew Shotland

But Some of My Best Friends Are Social Media Managers….

November 4th, 2013

This post on Why Are So Many Social Media Managers Dipshits is so good. My father always said “If you don’t have something nice to say about someone, don’t say anything.” But let’s face it, Social Media Managers may just be to SEOs what New Jersey is to New York. I keed. I keed.

DOVE Social Media Campaign

“DOVE body bar, now in new Desperation Sweat scent.”

→ 9 CommentsTags: Social Media Optimization
Posted by Andrew Shotland

Jill Whalen, Queen of SEO, Retires From SEO

October 30th, 2013

For those of you not familiar with Jill, she has been a steady voice of high quality SEO in the industry as far back as I can remember. I certainly have grabbed tip or two from her over the years. Here’s her announcement.

Kind of like Michael Jordan going out on top.

Thanks for the great advice over the years Jill and good luck on your new project. Just please don’t announce next year you’re joining the Wizards or doing a Space Jam sequel.

→ 1 CommentTags: Uncategorized
Posted by Andrew Shotland

If A Chiropractor Can Do Local SEO, So Can You

October 29th, 2013

If you don’t already follow Michael Dorausch, you are missing out on the Local SEO equivalent of expert spinal manipulation. So simple, yet so effective. Here’s his latest Pubcon presentation, 2013 Local Search Rankings:

Key takeaway: Purchase a camera and use it! (slide 33)

→ 1 CommentTags: Local Search
Posted by Andrew Shotland

“Google Now Sees Owner Written Descriptions As Pretty Much Worthless”

October 18th, 2013

You're All Worthless and Weak

Brother Blumenthal preaching the gospel when asked if there was any SEO benefit to varying your business’ description on different local directories:

“If there is a benefit, it would be quite small. Although there is no exact understanding of how Google uses directory descriptions, it would seem to be a minor or non-issue.”

and

“As a proof of the low esteem in which Google holds descriptions, look at how little the Google+ description field is actually used by Google itself. The descriptions entered by the business owner only appear on a page that is hardly seen at all by users. Since reviews have been pushed to the front page and Places search was removed, a user needs to click between two and four times to get to the Google+ “About” page where the description resides and that just isn’t going to happen.”

That said, I have a bone to pick with this assessment

“I have seen no indication that strong directory entries like Yellow Pages, Superpages or Yelp are not shown in search results due to a duplicate description.”

The key word here is “strong”. Strong sites can basically do what they please. It’s the not-so-strong sites that would benefit from having unique business descriptions, in the same way that a 2nd tier online retailer would benefit from having a different product description than Amazon’s.

Mike has some interesting thoughts about IYP categories as well.

(via Max Minzer)

IS THAT A PLEDGE PIN?!!!

→ 3 CommentsTags: Local Search
Posted by Andrew Shotland