LocalU just published an interview with your’s truly in advance of the LocalU event at Williamsburg I’ll be speaking at in March. If you were ever curious about how we make the donuts over here, I don’t think the interview will provide too much insight, but it sure beats trying to figure out what I am talking about all day on Twitter.
November 18th, 2015
Comments Off on A Little Self-Promotion Never Hurts The SEOTags: Local Search
Posted by Andrew Shotland
November 17th, 2015
I was lucky enough to be able to speak at the wonderful State of Search conference in Dallas yesterday about local SEO for multi-location brands. Brand local SEO often gets lumped in with local SEO for SMBs and they are starkly different engagements and not often talked about in the local SEO space, so hopefully this is both interesting and useful.
November 16th, 2015
This had been rumored for a long time but Apple finally made it official. More info on Apple Maps Marketing.
October 28th, 2015
About 12 years ago, I took the 10 from Venice to the 110 to Pasadena and met with this guy at Idealab who had some crazy idea about sharing recommendations for local businesses with his neighbors via the Web. For some reason I bought the pitch and the next thing you know we’ve got 100,000 local reviews, we’re doing a syndication deal with Google Local, we launch one of the first pay-per-call ad programs, we spend way too much time on Sand Hill Road, we relocate the company up to Silicon Valley and along the way I pick up an interest in this weird thing people are calling SEO.
After CitySearch acquired InsiderPages in 2006, Stu went the VC route but couldn’t resist the lure of the start-up and became CEO of iChange which got acquired by Herbalife where Stu ran the company’s Web efforts.
Now he’s joined YP.com as EVP of Consumer Platforms. It’s great to have Stu back in the “Local” game. I am looking forward to seeing how he applies his last decade of experience to YP. And truthfully, I was getting tired of seeing all you other guys at the conferences.
Here’s Stu’s official perp shot:
If you see Stu at the BIAKelsey conference in December be sure ask to see his #LIB…
October 1st, 2015
A recent Chrome update broke the export ability of NAP Hunter and we have been hard at work getting it fixed. There is an updated version of the tool in the Chrome Store, and while the bugs aren’t 100% worked out the export function is back and working! Happy hunting!
Dan (not Andrew)