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Local Search Ranking Factors 2014 TL:DR

October 13th, 2014

Ray Charles Sings The 2014 Local Search Ranking Factors!

David Mihm released the results of the 2014 Local Search Ranking Factors Survey today and per tradition, we will summarize the big headlines and then send you over to David’s post for the data.

“THE USER IS THE NEW CENTROID”
I think this quote from David says it all, but if you want something to cut and paste into a “custom” audit for clients, try these:

Top 10 Local Search Ranking Factors*

  1. City, State in Landing Page Title
    Hi I’m from {insert location here}

  2. Domain Authority of Website
    Get some links; and then get some more links
  3. Page Authority of Landing Page URL
    Get some deep links; and then get some more deep links
  4. Quality/Authority of Inbound Links to Domain
    Don’t be linking your stinky-a%$ links to my beautiful site b!$ch
  5. Quality/Authority of Inbound Links to Landing Page URL
    And definitely do not pass that rotten juice to my landing page or I’ll cut you.
  6. Physical Address in City of Search
    I swear this is not a virtual office address. Pinky promise.
  7. Quality/Authority of Structured Citations
    One Yext Powerlisting with extra Dupe Suppression to go please
  8. Product / Service Keyword in Website URL
    Try something like localseoguide.com or applemapsmarketing.com or damnwtflol.com

  9. Click-Through Rate from Search Results
    Is Your Search Result Sexy?

  10. City, State in Landing Page H1/H2 Tags
    What this really means is use the City, State keywords prominently in the UI. Use whatever damn tag you want.

More guruliciousness here

 

*Your mileage may vary. Not available in stores.

 

→ 4 CommentsTags: Google My Business · Local Search
Posted by Andrew Shotland

Google Nixes Campaign Tagging on GMB Pages

October 13th, 2014

Noticed this doozy from Tony McCreath over at the Google + Local Search Forum this morning. Looks like Google is giving users a redirect notice when they click on the website link that you associate with your Google My Business page if you are using UTM tracking parameters to measure web traffic from GMB:

GMB Landing Page Redirect Notice
What I find particularly irksome is that they give the redirect warning not only when there is no redirect happening, but for using tracking parameters for one of their products to measure the performance of another one. Besides everything being contained in the Google ecosystem, this data allows business owners and marketers to improve both the GMB page and the web page associated with it so that Google users are getting a better experience. Who knows if this is a temporary glitch or a new feature of GMB. My initial, cynical, guess is that they only want business to use their GMB Insights data and not the much more robust, and accurate Google Analytics data. I’m also curious if this extends to all URLs that use query parameters as multi-location businesses that use query parameters to serve store pages might be in for a rough week.

→ 3 CommentsTags: Uncategorized
Posted by Dan Leibson

Local SEO Panels at SMX East

October 2nd, 2014

Oh October! The leaves are changing, fall is almost here and another SMX East is coming to a close. There were a couple of awesome local SEO panels, including a presentation from the affable Founder, Proprietor and CEO of Local SEO Guide: Andrew Shotland. Andrew presented data across directory and SMB sites to provide some insight into Google’s recent Pigeon update. He gave a little preview of the talk in his Search Engine Land column earlier in the week.

For info about the rest of the panelists and some commentary on the presentations check out the discussion happening over at the Local Search Forum.

→ 2 CommentsTags: Google
Posted by Dan Leibson

How To Add A Business Listing to Waze

September 30th, 2014

Today Waze introduced the ability to add “Places” to their mobile application. For any of you who aren’t familiar, Waze is a mobile traffic/mapping application that was acquired by Google in the not-too-distant past. Googl-owned local applications are always on my radar, so here is a quick walk-through on how to list a business on Waze using the Android version of the application on a Nexus 5.

1) Download Waze
The newest version of Waze, which has the ability to add a place, is is only available in the Google Play and Apple App stores. Sorry Windows Phone and Blackberry users, but it’s probably time to upgrade to a real smartphone ;-)

2) Report a Place
Once you are inside the Waze application there is an icon on the bottom right that looks like a Google map pin. This is the “Report” menu where you can add a business. After you tap, it opens up a screen that has an icon for adding a place. It’s the center icon in the screenshot below, and conveniently labeled “Place.” Tap it.

Add a Business to Waze

3) Take a Picture of the Storefront
Now this is where things start to become a PITA. The next step is to take a picture of the storefront of the business. That’s right, you have to take a picture of the front of the building in order to add it to Waze. On my first attempt to add a business I tried to take a picture of the Google Street View of a client’s storefront that I had opened on my desktop. Unfortunately, for reasons that will become abundantly clear in the next step that was a total failure. Anyway, I drove over to Umami Burger to complete this step.

Adding Umami Burger to Waze

After you take a photo you get the pop-up message in the screenshot above (Editor’s Note: Can we please retire “awesome sauce”?)  and the camera icon turns into the double “arrow.” Tap on the arrow to get taken to the next step.

4) Claim Your Business
So this is where things really break down in terms of being able to add clients’ businesses. When you advance after taking a picture you are taken to a screen that lets you enter business info. However, it pulls info from their database and only lets you enter specific info.

Claim a Business on Waze

So the first thing you see in the screenshot above is that Waze has marked Umami Burger as a residential place. I tried to tap on everything to be able to edit this option, but could not. Maybe it’s a bug. Maybe it’s the Android version of the app.  Whatever the cause, it doesn’t make this feature particularly useful for a user or business owner. To top it off, Umami Burger is located in a very popular strip mall. Anyway, you can either tap on “This is a residential place” or use the search bar to find your business. Since a search didn’t return Umami burger, I clicked on the “residential place” tab.

5) Add a Street Number & Properly Locate the Map Pin
The next, and thankfully final, step is one where you have to enter a street number and properly locate the pin.

Claim Your Business Screen 2

Since it determined that Umami Burger was a residential address, I wasn’t given the ability to add a business name, but according to this promotional video you should be able to add that information if Waze can properly determine the location is a place of business.

You might have noticed the green checkmark next to “Bristol St Costa Mesa” above. This was auto-populated by the phones GPS and is something I could not change (despite much furious tapping.) Because of this, there is no way to add a business if your aren’t currently at its location. So much for adding client locations. Anyway, after you enter the street address, tap to verify the location and then tap “done”.

Congrats, you added a business listing to Waze! Now it just has to pass community review
Complete and Community Edit

 

*Update:

You can add/edit places using Waze’s web editor, but whether this is the same as adding it via the mobile application is not clear at this point. You are still limited to editing based around a radius of places you’ve driven. For instance I am a level 1 editor and can edit 1 mile around roads I have driven. H/t to HurricaneK8 over at Linda’s forums.

→ 6 CommentsTags: Mobile Search
Posted by Dan Leibson

Real Estate SEO & Google’s Pigeon Update

September 29th, 2014

SearchEngineland just published my preview of the data I’ll be sharing at SMX East later this week in the Deconstructing Pigeon Panel. The post Real Client Data On How Google’s Pigeon Update Affected Real Estate SEO, shows what we saw across 24 local real estate agent websites immediately after Pigeon and in the month that followed.

Here’s a shot of the aggregated Google impressions for these sites from the GWT Search Queries report:

Real-Estate-GWT-Impressions-Post-Pigeon

At SMX East I’ll also be sharing data on a couple of other verticals as well as on 20 local directory sites, which were supposed to be the big beneficiaries of the reduction of local packs in the SERPs.

I’ll post the slides of my SMX presentation at the time of the panel so those who can’t make it to NYC can check it out.

→ 2 CommentsTags: Google Pigeon Poop
Posted by Andrew Shotland