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Online Coupons = SEO Gold

November 5th, 2007
7 Comments


Crazy Eddie - His Prices Are Insane!

If you could only add one more keyword to your site I would strongly suggest you consider the word “coupons”. I am hard-pressed to think of any other term that carries so much SEO juice. Everyone likes a deal after all.

Every product or service has the potential for a coupon. By adding a page on your site that targets this keyword you have now made yourself available for a wide variety of new searches. Let’s say you are selling painting services in Pleasanton, CA and you now have a 10% off coupon on your site, here are some of the searches you could rank for:

  1. Painting coupon in Pleasanton
  2. Painting coupon in Pleasanton, CA
  3. Painting coupon Pleasanton
  4. Pleasanton painting coupon
  5. Paint coupon in Pleasanton
  6. Paint coupon in Pleasanton, CA
  7. Pleasanton paint coupon
  8. Pleasanton coupons
  9. Coupons in Pleasanton
  10. etc.

Even better is if some of the brands you carry are running coupons either at your store or someone else’s. Be sure to create a page that promotes each of these offers. For example “Benjamin Moore Paint Coupons”.

I particularly love the idea of % off coupons for businesses in service categories where there is no standard pricing so the customer gets 10% off your usual price which you just marked up 10%.

But you’d never do anything like that right?


Tags: Online Coupons

7 responses so far ↓

  • 1 Stephen Almberg

    The majority of the local directory sites and IYP’s are now offering the coupon option as well.

    If I were to add one word to your phrases it would be Free…

    Free Painting coupon in Pleasanton
    Free Painting coupon in Pleasanton, CA
    Free Painting coupon Pleasanton
    Free Pleasanton painting coupon
    Free Paint coupon in Pleasanton
    Free Paint coupon in Pleasanton, CA
    Free Pleasanton paint coupon
    Free Pleasanton coupons
    Free Coupons in Pleasanton

    Stephen Almberg
    Director of Local Search
    Internet Yellow Page Solutions

  • 2 Tim

    Great idea. I will put this into practice by the end of the week. Actually, the only thing that will change will be the location. I’ll let you know how it goes.

    Diggin’ the crazy eddie thing too…

  • 3 SEO Strategies In A Recession

    [...] news for those in the online coupon space for [...]

  • 4 Craig Mullins

    Your also coming up for sell gold Pleasanton :)

  • 5 Mark Minks | MoneyJibe Personal Finance

    Excellent suggestion Andrew…people really love coupons. I have a friend who operates a tree trimming and tree removal company and earlier this year he put a 10% off coupon on his site and his free estimate requests increased more than 50%!

  • 6 Paul

    So you’re saying if you own a small business, you should add a page to your site with coupons?

  • 7 Andrew Shotland

    yes

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