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Obama Is Google

November 3rd, 2008
6 Comments


All politics is local, right?

To those readers who are either undecided or who are planning to vote for McCain because they feel Obama lacks experience, I ask you to remember a once upon a time start up called Google.

What did Google know about advertising and the media business when it started?  All they knew how to do was to build a great service that got its customers so excited that they were happy to tell everyone else about it.

The “Obama lacks experience” thing is not entirely true – he has run an amazing campaign. He has proven to be a master not only of political strategy, but of social media marketing, search advertising, video game marketing and reputation management.  For a role that often seems like it is “marketer in chief”, Obama certainly appears qualified.

But a great marketing campaign does not necessarily make for a great product.  So how do we know if Obama will do a good job if elected? Of course we can’t know.  All we have to go on is what we know of Obama’s plan, his execution to date and our sense of what the country needs.  Sounds like betting on a start-up, right?

So which candidate do you think Mike Moritz at Sequoia Capital would invest in?

If you can buy that Google changed the world, you can buy that Obama can be your president.

Some Light Reading:

A President Not A Messiah

Top Ten Reasons Conservatives Should Vote For Obama

Obama Kept Law Review Balanced (This One Is Interesting For Those Looking For Insight On How He Will Govern)


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6 responses so far ↓

  • 1 scott // Nov 3, 2008 at 11:27 am

    No matter what one thinks of Obama it’s difficult to deny that he is probably the best marketer in the history of marketing.

  • 2 David Saunders // Nov 3, 2008 at 1:24 pm

    …and also could be one of the Greatest Americans in history……

    I can’t vote as I’m a British Citizen but have done my bit for my adopted country and think this smart, likeable and pleasant man can start solving many of the nation’s woes.

    His marketing team are fantastic!

  • 3 David Saunders // Nov 3, 2008 at 4:55 pm

    I approve the above message…

  • 4 Andrew Shotland // Nov 3, 2008 at 4:55 pm

    Well done Joe.

  • 5 Mark // Nov 3, 2008 at 5:33 pm

    You hedge:
    http://fundrace.huffingtonpost.com/neighbors.php?type=name&lname=moritz&fname=michael&search=Search

  • 6 Andrew Shotland // Nov 3, 2008 at 6:01 pm

    And therein lies his genius. Too bad you can’t hedge at the voting booth :) Nice catch Mark.

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