Matt McGee at Hyperlocal Blogger unearths this gem:
Community newspapers throughout the country consider personalized “hometown” news stories about local residents as “must-publish” content, but more than 50% of it continues to live in print only and not online.
But for Matt, every community newspaper’s cloud has a silver lining for those who want to get some local traffic:
There’s a door open and if the newspaper isn’t standing there, someone else should walk right in and provide the online hyperlocal news and information that people want.
That includes you, Mr./Ms. SMB website.