Let’s start out the conference with a little liveblogging:
Michael Taylor of BIA Kelsey started out the Kelsey DMS ’09 conference with a “preconference” presentation on the landscape of selling marketing services to SMBs.
The number of local media choices is increasing – TV, Yellow Pages, Newspaper, Radio, IPTV, Mobile, PayPerCall, etc.
Questions SMB’s ask:
- How do local media choices fit together?
- Am I reaching a broader audience or more of the same
- What are the best local leads sources?
- Am I maximizing my advertising ROI?
How are local media companies reacting:
- Forced bundles to penetrate advertiser base
- Increasing discounts with multiple media purchased
- Larger portfolios of media offerings
- Specialized sales teams
- Partnering with brand name media
- More after the sale service and reporting
Who’s Winning The Battle?
- Radio: 2.8% of Revenue from Digital ($402MM)
- TV: 3.0% ($556MM)
- Newspaper: 10.1% ($2,953MM)
- Directories: 15.0% ($2,150MM)
Newspapers & Directories have the lead in digital revenue. Newspapers meet with their clients more often so they may have an advantage.
2 responses so far ↓
1 Twitter Trackbacks for Michael Taylor of The Kelsey Group - The Selling to SMBs Landscape | Local SEO Guide [localseoguide.com] on Topsy.com
[...] Michael Taylor of The Kelsey Group – The Selling to SMBs Landscape | Local SEO Guide http://www.localseoguide.com/michael-taylor-of-the-kelsey-group-the-selling-to-smbs-landscape – view page – cached Let’s start out the conference with a little liveblogging: Michael Taylor of BIA Kelsey started out the Kelsey DMS ’09 conference with a preconference — From the page [...]
2 A quick word on the SMB sales landscape. « MARKETING 101…Tips for Your Business
[...] A quick word on the SMB sales landscape. 23 09 2009 The Selling to SMBs Landscape [...]
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