Maybe Local Directories Aren’t Dead After All?


It’s still too early to tell, but I track the traffic on a number of local directory sites around the world and thus far I have not seen a significant change in Google referrals. Could it be that rumors of the Yellow Pages death have been greatly exaggerated by bloggers seeking page views?

Tags: Google · Google Maps · Google Place Pages

9 responses so far ↓

  • 1 Stever // Oct 29, 2010 at 8:42 am

    Andrew, are you seeking page views? :)

    It may be too early to tell since this rollout of new format was limited to certain browsers, for many users, for past couple days. Now that the masses on IE and FF are getting it the next few days of traffic data may be more representative.

  • 2 Andrew Shotland // Oct 29, 2010 at 8:44 am

    Just trying to shake Squidoo off my tail :)

  • 3 David Mihm // Oct 29, 2010 at 10:10 am

    Could the reason be that IYPs are actually getting BETTER placement as part of the new interface?


  • 4 Andrew Shotland // Oct 29, 2010 at 10:32 am

    Keep pushing that “O-Pack” David!


  • 5 Stever // Oct 29, 2010 at 11:43 am

    I do see in some queries IYP pages ranking in #1 to #3 spots. Seems like its the smaller cities where organic competition is low. But in those cities and industries where there are lots of local biz’s with decently seo’ed websites those IYPs are way back on page 2, 3 or wherever. Gains in some areas plus losses in others may equal out in the end.

  • 6 Stever // Oct 29, 2010 at 2:42 pm

    seeing superpages.com getting a fair number of #1 rankings in some larger metros too.

  • 7 brian // Nov 11, 2010 at 2:49 pm

    well i agree to stever super pages it a great reference too, they include larger metro.

  • 8 gregb // Dec 6, 2010 at 1:52 pm

    So is the consensus to sign up for super pages or to pass on the listings? In some competitive markets like Houston is unclear whether the expense of a super pages web listing is worth the money.

    I would be curious to see what you experts feel about value for the money for getting highly located.

  • 9 Cheryl Wulf // Apr 1, 2012 at 4:54 pm

    How much does super pages help your page rank?