Virutal Paper is a SEO play that repurposes print materials and publish it to help with SEO. I guess it’s also helpful for users, but that’s besides the point right? 🙂
For example they can take a menu and scan it and publish it to your website or for directories to its profile pages, so now your site can be found for searches for the keywords that are contained in the menus.
Seems like a very cool product but it could be a double-edged sword if it is not implemented correctly.