I was telling Greg Sterling about how the new meat market in Pleasanton is killing it on their Facebook Page, which was created by a customer, and on Yelp despite the fact that they don’t have a Google Place Page and the business itself isn’t even participating in any of this.
From Greg’s The Curious Case of Main Street Meat & Fish:
The amazing thing is that these guys have a full-blown social media campaign (and SEO) going without their knowledge, based entirely on their fans’ efforts. Word of mouth indeed.
For more on their antics check out Are New SMBs Creating Facebook Pages Before Google Place Pages?