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Local Search Revenues to Hit $9.1B in 2015

December 14th, 2011
3 Comments


I haven’t had time to do any blogging at #ILMWest but as the show winds down, I thought I’d post some of the slides that BIAKelsey has shared with me.  This one shows that Local Search is going to grow by 50% over the next few years:

Kudos btw to BIAKelsey for doing a great job with the conference this year.


Tags: BIA/Kelsey

3 responses so far ↓

  • 1 Neil Ferree // Dec 14, 2011 at 12:53 pm

    $9.1B is a nice big number but I would argue the number is low in reality, maybe even 1/2 of what is actually initiated by local search (if) you take into account mobile, iPhone, pc searches that start the product/service search.

  • 2 Andrew Shotland // Dec 14, 2011 at 1:05 pm

    Not sure but I think this is just talking about media $ and does not include ecommerce

  • 3 Neil Ferree // Dec 14, 2011 at 1:12 pm

    Andrew, yah, I should recant my comment. If that $9.1B includes “only” the $$ invested to drive traffic via a local search mktg strategy, then the # makes more sense and its still a nice big bucket.

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