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Local Search Ranking Tactics – Steve Espinosa of ELocalListing.com

July 24th, 2008
13 Comments


  • Use your keywords in your business name
  • Create a separate page on your website for your video and use a description with your keywords
  • If you have a video and listing on a search results page you get 3.3 times the attention that you get from an ad or a single organic search result.
  • The more Web citations (your business name appearing in text on various pages) you have the more likely you are to rank higher
  • Look at the Google Local listings and see where Google is getting Web citations for the top ranked businesses and target those pages to get Web citations for your own business.
  • Put your video on YouTube and link to your YouTube page and Google will count the YT page as a Web citation.

Tags: Google · Local Search · Local Video · Search Engine Ranking Factors · Small Business Video · Video SEO

13 responses so far ↓

  • 1 Steve McStud // Jul 24, 2008 at 3:49 pm

    That steve guy was really sexy on stage…… you should blog about him more often.

  • 2 don // Jul 24, 2008 at 8:18 pm

    Have not even branched yet into the citation aspects of local seo.

    Ta for the simple you tube, one, will do so today.

  • 3 Understanding Google Maps & Yahoo Local Search » The Lazy Son of The Mother of All SMX Local/Mobile Recaps | Developing Knowledge about Local Search // Aug 2, 2008 at 1:02 pm

    [...] Local Search Ranking Tactics – Steve Espinosa of ELocalListing.com – Andrew Shotland, LocalSeoGuide.com [...]

  • 4 Top 10 Online Marketing Tips for Chiropractors | Chiropractor2Web // Dec 27, 2008 at 7:21 pm

    [...] Once you have this video, you can publish it to YouTube, and link to it from your website. This is a great technique for building an additional “citation” for your Google Local profile, as Steve Espinosa described at at recent SMX Local event. Andrew Shotland has more local search tips here. [...]

  • 5 Loci 2008 - Andrew Shotland’s Top Articles in Local » Understanding Google Maps & Yahoo Local Search // Jan 5, 2009 at 8:39 am

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    [...] Video SEO Will Continue to Be An Amazing Area of Opportunity More and more marketers will figure out that the easiest way to exploit Google Universal Search is via local video seo. [...]

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  • 9 Peter Lessard // Mar 9, 2010 at 3:38 pm

    Good post. One thing I also try to get my clients to understand is to stop trying to attract water to their bucket when the flood is just a few feet away. As you mentioned post to youtube but I would also add that you should do regular posting to local sites that your target audience already flood. In my neck of the woods kijiji is big, there is also backpage or craigs etc…
    I am a big believer in diversifying where you appear, if youtube is good then I will post to 8 of the top video directories. If people worried less about ranking their own little site and posted all over the place where there clients hang out they would eventually find that their own little site would magically rank high because of all the link love from the external posts. It’s simple but hard to convey to business owners sometimes that are so busy and drowning in information overload.

  • 10 lauren // Nov 8, 2010 at 12:41 pm

    What i don’t understand re: YT is the relevance of the actual video. Is just having a video, no matter the content, helpful? or just the links from YT?

  • 11 Andrew Shotland // Nov 8, 2010 at 1:00 pm

    Lauren,

    Just having a video with relevant keywords is the basic need. Having a relevant video would also be good.

  • 12 Ten Proven Internet Marketing Tips for Your Small Business | Chiropractor2Web // Jan 27, 2011 at 11:04 am

    [...] Once you have this video, you can publish it to YouTube, and link to it from your website. This is a great technique for building an additional “citation” for your Google Local profile, as Steve Espinosa described at at recent SMX Local event. Andrew Shotland has more local search tips here. [...]

  • 13 Mary Smythe // Aug 22, 2011 at 2:16 pm

    Just having any old video on YouTube is not enough. The goal is to gain a paying customer (not just to get clicks), so the video needs to present the company’s products and services in their best, most memorable and dynamic light. A great way to get such a video is to have an award-winning discount TV ad agency, such as the dot-com Cheap-TV-Spots, create a high quality commercial for your business. Not only can they help weed through the complexities of air time buying, the commercial, a quality presentation all on its own, can be uploaded to your site, tagged with the very best keywords, and it will be great for SEO as well as actually garnering new customers.

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