Local Search Ranking Tactics – Steve Espinosa of ELocalListing.com


  • Use your keywords in your business name
  • Create a separate page on your website for your video and use a description with your keywords
  • If you have a video and listing on a search results page you get 3.3 times the attention that you get from an ad or a single organic search result.
  • The more Web citations (your business name appearing in text on various pages) you have the more likely you are to rank higher
  • Look at the Google Local listings and see where Google is getting Web citations for the top ranked businesses and target those pages to get Web citations for your own business.
  • Put your video on YouTube and link to your YouTube page and Google will count the YT page as a Web citation.

Tags: Google · Local Search · Local Video · Search Engine Ranking Factors · Small Business Video · Video SEO

6 responses so far ↓

  • 1 Steve McStud // Jul 24, 2008 at 3:49 pm

    That steve guy was really sexy on stage…… you should blog about him more often.

  • 2 don // Jul 24, 2008 at 8:18 pm

    Have not even branched yet into the citation aspects of local seo.

    Ta for the simple you tube, one, will do so today.

  • 3 Peter Lessard // Mar 9, 2010 at 3:38 pm

    Good post. One thing I also try to get my clients to understand is to stop trying to attract water to their bucket when the flood is just a few feet away. As you mentioned post to youtube but I would also add that you should do regular posting to local sites that your target audience already flood. In my neck of the woods kijiji is big, there is also backpage or craigs etc…
    I am a big believer in diversifying where you appear, if youtube is good then I will post to 8 of the top video directories. If people worried less about ranking their own little site and posted all over the place where there clients hang out they would eventually find that their own little site would magically rank high because of all the link love from the external posts. It’s simple but hard to convey to business owners sometimes that are so busy and drowning in information overload.

  • 4 lauren // Nov 8, 2010 at 12:41 pm

    What i don’t understand re: YT is the relevance of the actual video. Is just having a video, no matter the content, helpful? or just the links from YT?

  • 5 Andrew Shotland // Nov 8, 2010 at 1:00 pm


    Just having a video with relevant keywords is the basic need. Having a relevant video would also be good.

  • 6 Mary Smythe // Aug 22, 2011 at 2:16 pm

    Just having any old video on YouTube is not enough. The goal is to gain a paying customer (not just to get clicks), so the video needs to present the company’s products and services in their best, most memorable and dynamic light. A great way to get such a video is to have an award-winning discount TV ad agency, such as the dot-com Cheap-TV-Spots, create a high quality commercial for your business. Not only can they help weed through the complexities of air time buying, the commercial, a quality presentation all on its own, can be uploaded to your site, tagged with the very best keywords, and it will be great for SEO as well as actually garnering new customers.