Steve Marshall of BIA Kelsey Group is going over some consumer research re local search. Some of the key points:
- 16% of consumers use Social Networking Sites as a Source for Local Shopping Info
- 47% think ratings or testimonials from users of a product or service is very important, up from 40% two years ago
- 18% of those surveyed have submitted a written review
- Types of businesses searched for in past 6 months from a mobile device: 43% search for restaurants, 37% for movies, 35% for retail stores, 32% for banks/atms, 27% for hotel/lodging
- 25% of those surveyed want to locate friends nearby on their mobile device
2 responses so far ↓
1 Twitter Trackbacks for Local Search Consumer Survey Data - #DMS09 | Local SEO Guide [localseoguide.com] on Topsy.com
[...] Local Search Consumer Survey Data – #DMS09 | Local SEO Guide http://www.localseoguide.com/local-search-consumer-survey-data-dms09 – view page – cached Steve Marshall of BIA Kelsey Group is going over some consumer research re local search. Some of the key points: 16% of consumers use Social Networking — From the page [...]
2 Megan Vaillancourt
i am actually surprised that only 47% of people think that testimonials are valuable. I guess i would have thought it was much higher.
But great statistics.
Megan
Leave a Comment
Comments are moderated before publishing