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Local Law Firm SEO Works

July 31st, 2008
13 Comments


I just caught this nice article on Law.com about a local SEO consultant (and charter member of the East Bay SEO Meetup), Araceli Parra, who was working as a legal secretary, taught herself SEO and saved the practice.  A nice lesson for all of you law firms and other SMBs that are trying to figure out SEO and online marketing.  Well done Araceli!


Tags: Small Business Marketing

13 responses so far ↓

  • 1 Craig Mullins

    Way to go Araceli. Your gonna have all those DUI attorneys beating down your door now.

    Don’t forget to share some of the money when I’m living under the bridge. :)

  • 2 davematson

    I wrote up an analysis of the law.com article with my usual skepticism of journalistic story spin, and tried to separate facts from hype. In the process I didn’t give enough credit to Araceli, but hopefully we’re all friends now!

    And it just goes to show that we <a href=”http://seo.meetup.com/50/”SEO Meetup folks know our stuff.

  • 3 Craig Mullins

    Hey Dave, Looks like you jumped the gun a little bit in your analysis. :) Research research.

  • 4 John Musca

    It is amazing what one can do on the WEB. SEO is very important. I am professional blogger for a LAW FIRM and trust it brings in the clients for those DUI’s . Realy good post blog to read Andrew. It makes those of us that are behind the scenes getting it done feel recognized. Thanks!

  • 5 John Musca

    As I typo’d along . lol. It has been a long day! I think I need more coffee *lol*. Cheers!

  • 6 Dallas Norton

    This is nice for law firms that can afford to spend the time to do SEO. Most lawyers and attorneys that I know don’t have the time to learn and implement SEO, or have our secretaries do it.

  • 7 Andrew Shotland

    Dallas, it sounds like you are looking at SEO as an expense instead of a profitable opportunity. I know law firms that spend thousands of dollars./month in SEM & SEO and do extremely well with it. Would you relegate creating your yellow pages ad or a TV commercial to a secretary?

  • 8 Dallas Norton

    By “have our secretaries do it” I am speaking for my profession. I personally would not have my secretaries do SEO for me, but I know many who would — and who do.

  • 9 Andrew Shotland

    I hear ya Dallas. I think the secretary SEO case is not so much an indication of a business that does not have time to do SEO as it is an indication of a business that does not know how to deviate from its current marketing strategy.

  • 10 flagstaff attorney

    Your gonna have all those DUI attorneys beating down your door now an then you gotta share some tips . in order to progress .. just stick on your business and follow your steps

  • 11 Colorado Bankruptcy Attorney

    I’m not sure what was harder to learn torts or SEO. Unfortunately, I don’t have a secretary who can help me with this. So I practice during the day and work on my website at night.

  • 12 Rebecca

    Thanks for sharing- interesting article for any criminal law firm who wants to boost their profile. Considering SEO is so important for any kind of company- often though, they need to be convinced that it’s worth investing the time and effort.

  • 13 Wondering Whether Local Law Firm SEO Works? - Law Firm SEO Blog

    [...] Local SEO Guide picked up this story and received some interesting comments on the article. Here are just a couple notable comments from the thread: It is amazing what one can do on the WEB. SEO is very important. I am professional blogger for a LAW FIRM and trust it brings in the clients for those DUI’s . Really good post blog to read Andrew. It makes those of us that are behind the scenes getting it done feel recognized. Thanks! [...]

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