Share on FacebookEmail to someoneTweet about this on TwitterGoogle+Share on LinkedInShare on Reddit

I just caught this nice article on Law.com about a local SEO consultant (and charter member of the East Bay SEO Meetup), Araceli Parra, who was working as a legal secretary, taught herself SEO and saved the practice.  A nice lesson for all of you law firms and other SMBs that are trying to figure out SEO and online marketing.  Well done Araceli!

Share on FacebookEmail to someoneTweet about this on TwitterGoogle+Share on LinkedInShare on Reddit
 
 

10 Response Comments

  • Craig Mullins  July 31, 2008 at 7:32 pm

    Way to go Araceli. Your gonna have all those DUI attorneys beating down your door now.

    Don’t forget to share some of the money when I’m living under the bridge. :)

    Reply
  • davematson  August 1, 2008 at 2:51 am

    I wrote up an analysis of the law.com article with my usual skepticism of journalistic story spin, and tried to separate facts from hype. In the process I didn’t give enough credit to Araceli, but hopefully we’re all friends now!

    And it just goes to show that we <a href=”http://seo.meetup.com/50/”SEO Meetup folks know our stuff.

    Reply
  • Craig Mullins  August 2, 2008 at 9:32 am

    Hey Dave, Looks like you jumped the gun a little bit in your analysis. :) Research research.

    Reply
  • John Musca  September 2, 2009 at 2:09 pm

    It is amazing what one can do on the WEB. SEO is very important. I am professional blogger for a LAW FIRM and trust it brings in the clients for those DUI’s . Realy good post blog to read Andrew. It makes those of us that are behind the scenes getting it done feel recognized. Thanks!

    Reply
  • John Musca  September 2, 2009 at 2:11 pm

    As I typo’d along . lol. It has been a long day! I think I need more coffee *lol*. Cheers!

    Reply
  • Dallas Norton  January 4, 2010 at 12:08 pm

    This is nice for law firms that can afford to spend the time to do SEO. Most lawyers and attorneys that I know don’t have the time to learn and implement SEO, or have our secretaries do it.

    Reply
  • Andrew Shotland
    Andrew Shotland  January 4, 2010 at 3:18 pm

    Dallas, it sounds like you are looking at SEO as an expense instead of a profitable opportunity. I know law firms that spend thousands of dollars./month in SEM & SEO and do extremely well with it. Would you relegate creating your yellow pages ad or a TV commercial to a secretary?

    Reply
  • Dallas Norton  January 5, 2010 at 9:34 am

    By “have our secretaries do it” I am speaking for my profession. I personally would not have my secretaries do SEO for me, but I know many who would — and who do.

    Reply
  • Andrew Shotland
    Andrew Shotland  January 5, 2010 at 9:38 am

    I hear ya Dallas. I think the secretary SEO case is not so much an indication of a business that does not have time to do SEO as it is an indication of a business that does not know how to deviate from its current marketing strategy.

    Reply
  • Rebecca  September 2, 2010 at 6:53 pm

    Thanks for sharing- interesting article for any criminal law firm who wants to boost their profile. Considering SEO is so important for any kind of company- often though, they need to be convinced that it’s worth investing the time and effort.

    Reply

Leave A Comment

Please enter your name. Please enter an valid email address. Please enter a message.