We have been playing around with Google’s MapMaker product a lot lately. While this won’t come as a shock to the seasoned local search professionals out there let me tell you, it’s a buggy product. Just the other day I had it return auto-suggest results in what I think was Dutch. While UI glitches are one thing, it’s totally different when the issue is with the local data itself. I was looking at MapMaker data for a large, multi-location client when I saw this:
While I wouldn’t consider myself a MapMaker guru, I do spend enough time in it to know when something is out of whack. Associating a car dealership as the grounds/boundary for a physical location is definitely out of whack. Dauntless, I pressed on. While it seems like this could be a mundane issue with the MapMaker database, that didn’t seem to be the case. Just take a gander at the listing:
Pop quiz hotshot, why is this listing unlike other listings?
-Ability to change the bounding line of the address aka the purple sea.
-No phone number
-No hours of operation
-While it display’s multiple categories, only the primary one is editable.
In addition to only being able to edit the primary category, when I went to change it I couldn’t add in a standard category like “Ford Dealer” (probably because it isn’t classified as a standard business).
So what I think happened is that somehow this listing has data from two sets of MapMaker features, businesses and grounds/boundary. This is a big deal because this listing is feeding data to the clients Google My Business listing for this location and not all of that data can be corrected. As most of you probably know, MapMaker is a major data source for Google My Business and since it’s such a buggy product there is bound to be blowback into Google’s consumer facing local product. I’m going to post an update as we go through getting this resolved so that if this ever happens to you, you at least know that you aren’t walking through the MapMaker darkness alone.