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It’s almost Christmas Eve, the kids are in bed and I bet a lot of you are getting ready for that final stretch of gift wrapping. Maybe this year instead of doing a botch job you’ll do a search on Google for “How To Wrap A Present“. The strange thing is nobody is advertising against this keyword right now.

I would think this would get a lot of searches over the next 24 hours and there’s got to be some business that would benefit from being seen against this term. For instance if you are a local gift store and are open tomorrow you could advertise that you have wrapping paper or will even custom wrap gifts. Seems like a missed opportunity.

As I mentioned in Seasonality & SEO so much of the competition does not take the time to market against seasonal terms. Maybe one of your 2008 New Year’s Resolutions will be to give it a shot and get some more business.

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4 Response Comments

  • Chris  December 23, 2007 at 10:06 pm

    Hmm you are very right here, on the seasonal SEO. I just did a check for a seasonal phrase for our business, and sure enough the majority of our peers didn’t do anything in this area, a couple of small firms did and made nice rankings! Nice tip…lets see what we can do for Valentines.

    Reply
  • gradiliste  December 26, 2007 at 7:10 pm

    nice post, can u help me with my seo?

    Reply
  • Geld Lenen  December 28, 2007 at 7:11 am

    Maybe because nobody is searching for this phrase? Google’s traffic estimator says there are only 2 clicks a day on this search term :)

    Reply
  • Andrew Shotland
    Andrew Shotland  December 28, 2007 at 8:29 am

    Could be but the day before Xmas I got a pretty good number of referrals from Google for this phrase.

    Reply

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