From the get-go, Yelp has always been a spammer’s paradise. Within a day or two of Yelp launching member profile photos, Jeremy Stoppleman emailed me asking me to stop spamming Yelp simply because I used another member’s photo for my own to test out the functionality. I take great pride in having beem Yelp Spammer Zero.
Since then, as Yelp has grown in popularity and importance, the number of businesses and their agents trying to manipulate the service has gone through the roof. Yelp has done a pretty good job of killing a lot of SPAM, but as we can see with Google, dealing with this stuff is like putting your fingers in the dike hole only to watch 1,000 other holes burst open. With any popular UGC Web service SPAM is to be expected, but some of the stuff I have seen on Yelp is just plain ridiculous.
So when the lads at Dream Systems Media and I were talking about how bone-headed some of these Yelp Spammers were, they whipped up this classic collection of helpful tips on how to
use SPAM Yelp. Now I am no fan of spammers, but, as the great master himself, George Michael, said nearly thirty years ago, “If you’re gonna do it, do it right.”