I often get the question “Does Yext create dupes?” so I thought I would post this to clear up the issue. The basic answer is “No, Yext does not create dupes but sometimes third parties using Yext create dupes.” Let me explain:
- When setting up a Yext PowerListing, you can create a new business listing which may duplicate an already existing listing. While you can never be 100% certain what dupes are lurking out there, before you create a new listing, Yext offers a list of potential dupes and you should also do your own research (try NAP Hunter – It’s Free!) so you don’t accidentally create a new duplicate listing. That said, Yext also offers a powerful Duplicate Suppression Tool which you can use to squash dupes that works great.
- When a Publisher in the PowerListings network (e.g. Yahoo Local) posts a Yext-verified business listing, it often includes a link to the business’ website. Some PL Publishers add tracking parameters to those links in order to measure click-throughs. So a link from the Publisher could end up looking like this: http://www.site.com/local-landing-page/?yextID=12345. This tracking URL would be a duplicate of the actual landing page: http://www.site.com/local-landing-page/. And as we know from SEO 101, dupe URLs are not a good thing. So now we have this dupe URL caused by the Publisher, not by Yext, and the SEO guy is freaking out. So what do we do?
- In this case, the fix is pretty easy:
Add a canonical tag to the dupe URL that specifies http://www.site.com/local-landing-page/ as the canonical version. So <link rel=”canonical” href=”http://www.site.com/local-landing-page/”>
In Google Search Console’s & Bing’s URL Parameters Tools, configure the parameter YextID to tell the search engines that it does not affect content.
And that’s about all there is to it.