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Steve “McStud” Espinosa has another very useful local search post that shows why you should be subscribing to his blog’s feed.  Here’s the gist of it:

He tested how to get more calls from your Yahoo Local listing.  This technique resulted in “1.8x more calls”:

  1. Insert Keyword into Business Name
  2. Upgrade to a Yahoo Local Enhanced Listing
  3. Write a well optimized description
  4. Get plenty of 5 Star Reviews

Get all of the details here.

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