Yellowise.com is a straightforward, no-frills local business directory with reviews and articles. It’s been around for years and has a following. More to the point, it is an established local citation source, reaching  about 25 million people per month.

Yellowise directory - home page
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At first glance, it may not look like you can get a free listing – clicking the “Add Business” link brings you to this  screen:

yellowwise - yext screen

Yes, like several other local directories, Yellowise has partnered with Yext – this is not a bad thing, but it’s a paid service. More about that later.

But here’s the secret to getting a free listing:

Instead of the obvious “Add Business” link, click the inconspicuous little “Powered by localxml.com” link in the footer. LocalXML is the back end that powers Yellowise and you can submit your information to it directly!

footer
Clicking that footer link brings you here . Fill out the form to register for an account, and verify your email.

localxml

Once verified, log in to your new account:

business claiming

Try Find Existing Business first – even if you never signed up with them, Yellowise may have automatically gotten your data from other sources. If they already have you listed, you can claim and edit your data.  Otherwise, choose Add New Business, fill out and submit the form.

create business screen

They will be in touch with you to verify  – usually by email – before your listing goes live. The wait time, when last we checked, was about 2-3 days.

Don’t want to wait? You can always go the Yext route.  If you sign up for a powerlistings account with them directly,  for a reasonable annual fee they will add your business to over 50 top local directories. The added value of Yext is that you make all your changes one time and in one place. If you want to push out an offer or need to update to your information, it goes into effect on all 50 of those sites almost immediately. See how your site looks on 50 local search engines!

Full Disclosure: I get paid every time someone buys a Powerlisting via that link.  It’s not much, but it helps keep the lights on at the blog – and I do think it’s a great service. Ok, end of shill…

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