According to Google’s launch team, Google Instant is supposed to provide more qualified visitors to publishers’ sites. I had set up Google Analytics to track Google Instant referrals – if you want to try this see this great post on WebDistortion.com about How To Track Google Instant In Google Analytics – so I thought it might interesting to look at the first 12 hours or so of results since I started tracking them to see if Google Instant referrals are indeed better than referrals from the old Google – let’s call it “Google Classic”.
And lo and behold, this statistically insignificant data says “Hey Mikey, he likes Google Instant!”:
% Change – Google Instant v. Google Classic:
- # Pages/Visit: + 8%
- Avg. Time on Site: +28%
- % New Visits: + 7%
- Bounce Rate: - 1%