The guys over at Palore have been sending me some interesting info on the local search sites they have been crawling. Recently they looked at how many sites a particular business appeared on as an advertiser. According to their data it looks like a high percentage of SMBs advertise on only one site. Check these out:
Makes sense to me. A typical SMB is probably advertising online as part of print/online package from a local Yellow Pages co. The real interesting data will be to see how this changes over the next quarter or two, particularly for Xmas.
I would expect the Reach Locals, Weblistics, and other local internet sales plays to start pulling SMBs into multiple sites.