Google Uses Groupon Tactics To Lure SMBs


Was reading this piece over at Greg’s blog about how Google is going to spend $100MM to get SMBs to use Adwords and the wording on this image kind of made me think of Groupon:

  • 50% off (spend $100 and get $200 of value)
  • Limited time only
  • First one million businesses only

Ok, maybe it’s a stretch #TGIF #itsablog

Test: Albert Nahman Plumbing and Heating

Tags: Daily Deals · Google · Groupon · Small Business Marketing

11 responses so far ↓

  • 1 Eric Garrison // Dec 17, 2010 at 11:30 am

    How nice of them. They contacted one of my designers in India for “the great $100 deal”.

    They should include the fine print for price gouging.

  • 2 Will Scott // Dec 17, 2010 at 11:51 am

    So, oddly enough, we had a call with a Google sales rep before lunch who had cold called one of our clients.

    Among the gems from that call:
    – Buying tags is a way to link your places page and your organic listing (later clarified)
    – Feel free to put multiple keywords in a single category box separated by commas if you want to rank better for a keyword

    More to come.

  • 3 Andrew Shotland // Dec 17, 2010 at 11:59 am

    Note to GOOG Telesales – you might want to review the Google Place Page guidelines

  • 4 Will Scott // Dec 17, 2010 at 12:16 pm

    Wait. It gets better.

    You have to scroll to see the fine-print. There’s an abnormally large amount of white space between the ad copy and the small print (also known as hidden text).


  • 5 Lee // Dec 17, 2010 at 12:33 pm

    Google has always made effective use of white space, don’t you think? 😉

  • 6 Gary // Dec 17, 2010 at 2:01 pm

    We’ve heard some crazy things from Google sales people in the past. Is it safe to say that the “advice” given by them should be ignored in favor of the standard Google Places Page Guidelines?

  • 7 Andrew Shotland // Dec 17, 2010 at 2:03 pm

    Gary, my advice would be to check their advice against the guidelines.

  • 8 Nikhil Narayan // Dec 18, 2010 at 12:35 am

    Google is sending a message regarding the same to every user account on its Google Webmaster Central.

  • 9 Brian Bien // Dec 18, 2010 at 7:07 am

    $100 free? How nice! Oh, wait, isn’t this causing inflation?

  • 10 Jeff Sebring // Dec 20, 2010 at 12:00 am

    Google did try to buy Groupon for 6 billion and was turned down. So, now they are likely trying to emulate it.

    This seems to be the model. If something works, reproduce it. If you can’t reproduce it, buy it. If you can’t buy it, refer to step one.

  • 11 Srinivas Kumar // Jan 7, 2011 at 12:37 am

    They contacted me, and they are agressively working on local products. I heard that they even hired 100 call center executives to sell their local ad product