A few years ago on these august pages I did a post on Reputation Management Jujitsu as a way of obtaining links by saying nice things about companies with poor online reputations. The idea being that these companies are eager to link to blogs saying positive things about their brand.
Now that Google Search Plus Your World has begun its putsch and Google Plus connections have become the new link, it has got me thinking about the ripple effect of tactics we will start to see play out as SEOs and social media
douches consultants (“SMDs”) start to play around in there. And I think Google Plus SEO Jujitsu is going to be a big part of it.
So what do I mean grasshopper? (I know, Kung Fu. Whatever.)
Here’s how it could work:
1. Big brand spends a lot of time and money “engaging” with Google+ users, perhaps egged on by their SMD. For example, Android, Google’s smartphone OS is one of the top brands on G+ with over 200K followers.
2. Some other eager beaver SMD writes the definitive “why my I love Android v. iPhone “post. A good strategy would be to create a “mommy” persona on G+ and do it in her voice. Brands love it when mommy’s tout their shit. And this mommy for some reason just can’t seem to shut up about her Android. Maybe she even starts a blog called AndroidMommy, because let’s face it, she’s basically a machine anyhow.
3. Android’s SMD, eager to show that mommies love their Android phones, connects with AndroidMommy on Google Plus, maybe even RT’s her (R+?).
4. Now that AndroidMommy is connected to Android’s G+ profile, in theory when AndroidMommy starts G+ing about her favorite stuff, Android-related or not, she now has the ability to show up in Android’s 200K+ members’ SERPs. Of course she’ll probably need to be working hard to produce quality content that gets shared and looks relevant to the SPeW algo, but isn’t that what SMD’s do all day anyhow?
And voila, you have got yourself a Hakama Hooker.