Lior Ron announced today that Google is dumping the HotPot brand for its local reviews system and rolling it into Google Places. It’s a good move and I am guessing an indicator of more product coherence from GOOG as a result of Larry Page becoming CEO.
I was always confused by the HotPot brand. Most, if not all, local reviews sites don’t have separate brands for their review systems and their local listings database.
That said Hotpot has been on a roll generating over one million ratings per month according to Ron. I wouldn’t be surprised if this move increases the rate of reviews.
A long time ago when we were raising money for InsiderPages, a number of VC’s asked “Can’t Google just do this themselves?” Increasingly, the answer appears to be “yes”.
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