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I was checking out LSG’s GMB description after Colan Nielsen had posted about them showing up in GMB Knowledge Panels the other day (They’re gone again btw) when I noticed in the “Reviews from the web” section we had a lousy 3/5 rating:

Like any business owner, I wanted to see where these reviews came from and what I could do to turn those three stars into five. Imagine my surprise to find the source was that well-known business reviews site CMac.ws:

Isn’t that a beauty? Hard to imagine the site even has four users let alone that all four of them would bother to rate LSG.

Besides the fact they are using a screenshot of our homepage that is 2 years out of date, you don’t even have to sign in to click the star rating. And of course you can open the URL in a private browser, vote, open the URL in a new tab and vote again ad infinitum. Not that anyone would ever do such a thing:

I guess I shouldn’t be surprised that this site is getting such prime placement. After all, as Google says in its Review Snippet Guidelines:

“When Google finds valid reviews or ratings markup, we may show a rich snippet that includes stars and other summary info from reviews or ratings.”

Nowhere in its guidelines does it say “When Google finds valid reviews”. It’s only the markup that needs to be valid.

And Cmac.ws has Aggregate Rating markup, although it is missing a “required” field. But you know, when Google says “valid”, it doesn’t always mean “valid”. It’s a RankBrain thing.

You may want to check if your business is rated on CMac. If not, who knows, maybe you might even want to add your business and get it rated? NAP consistency and all that, right? Hey, and maybe just for kicks you might want to rate your competitors’ businesses? They deserve a star or two right?

Joy Hawkins and Jason Brown are constantly beating the #StopCrapOnTheMap drum. Think it may be time for  #KillReviewScrannelInTheKnowledgePanel (you try finding a good word that rhymes with “panel”).

 


 
 

13 Comments

  • Rachel Howe  April 18, 2018 at 11:14 am

    Great review of a review site 😉 I will have to check my business on CMac – never knew about it until now!

    Reply
    • Andrew Shotland
      Andrew Shotland  April 18, 2018 at 1:26 pm

      LMK if you have one and we’ll be sure to give it a fine rating…

      Reply
  • Chris Borrink  April 19, 2018 at 8:43 am

    Wow – always valuable content. Thanks for keeping ahead of the curve on these issues.

    Reply
  • Martin  April 20, 2018 at 8:32 am

    Thanks for the info. Have to check few sites I am running for that.

    Reply
  • Val  April 20, 2018 at 2:04 pm

    On the first look looks like a big Scam, im surprised that Google even considered this as a valid raking source. If this does not stop soon we can build something like this in a week and make a big mess.

    Reply
  • Jack Rady  April 22, 2018 at 7:31 pm

    I saw them listed in a citation list I found floating around the other day and now I read this post. Looks like a classy site that Google is proud of.

    Reply
  • Jack Rady  April 22, 2018 at 7:35 pm

    Btw, they want to charge 9.99 to add a business listing to the site. LOL

    Reply
  • Sarah  April 24, 2018 at 8:28 am

    The best part is that it’s a paid submission site. You would think there would be a little more professionalism put into something 21,998,340 businesses in the USA pay for. That’s $219,763,416.60…. for their shitty four users.

    Reply
  • Jennifer L Metro  April 25, 2018 at 1:13 pm

    You are now #1 on their site for Featured in Marketing & Top Rated in Marketing. Just so ya know.

    Reply
    • Andrew Shotland
      Andrew Shotland  April 25, 2018 at 1:20 pm

      Amazing what a few thousand fake ratings can do…

      Reply

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