Sitting in on the Web Communities 2.0 panel at Kelsey ILM. Seems to me the show is turning into the Local SEO show as the panel is spending a lot of time talking about GeoLocalSEO. No complaints here…
Mark Josephen – Outside.in
Dave Galvan – Topix
Mike Orren – Pegasus News
Sebastien Provencher – Praized
The content creation platform has been completely commoditized so now anyone can be a publisher and the amount of content at the local level has exploded. Aggregating all of that content to make it findable and understandable is a way to add value.
News is not news. You need community.
Neighborhood info is not important enough for either the business or users. It needs to fit in the context of a metro area to have continuing relevance for users and advertisers.
It’s tough to build a destination site. That’s why SEO is so important. That is why Praized has built a “ning” of local social networking.
Lots of national advertisers that have local interest and partnerships with content partners like Match.com and SimplyHired. 500 registrants per day but no registration required. No barriers to entry. When we took off registration our community involvement went up 10x.
Every browser will have geodetection capabilities in the next year. This means everyone in local will have an amazing opportunity.
GeoLocal SEO is going to be even more important. Making your businesses and content “location aware” is going to become increasingly more important to getting traffic.
Launching Praized Answers to broadcast questions to your social network wherever it is and then aggregates the answers from all over in one place.
Keyword search optimization is about what
Geo search optimizaton is about where
Structured content will lead to more interesting search results
it’s one thing to look for a restaurant that’s near me, it’s another to look for a restaurant that’s near me that’s open right now. Structuring your data properly will let Google figure that out eventually.