Local SEO Guide

“The Usability Impetuous Behind Google+ Local…”

Andrew Shotland — Tue, 18 Jun 2013 19:13:37 +0000

Aaron Bradley dropping some Local knowledge, along with a lot of other knowledge, in his fantastic post about the Semantic Web: “…search is no longer about words, but about the things to which the words on a web page describe and make reference…” “Why is this important? It’s important because when Google receives a user [...]

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The Small Business SEO Agency Reseller Model

Andrew Shotland — Tue, 18 Jun 2013 17:25:05 +0000

I tend to get a lot of calls from start-ups trying to go the small business SEO agency reseller route to get their services in the hands of SMBs. Often they are looking for feedback on their service, introductions to potential resellers, or a SEO strategy to get in front of potential customers. I have [...]

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Obama Admits “(Not Provided)” Drove Decision To Use PRISM Program

Andrew Shotland — Fri, 07 Jun 2013 15:29:02 +0000

WASHINGTON – Following revelations that the U.S. government’s PRISM program has been secretly collecting information on foreigners overseas from the nation’s largest Internet companies like Google, Facebook and, most recently, Apple, in search of national security threats, President Obama admitted that Google’s policy of hiding keywords in Google Analytics was the deciding factor in moving [...]

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Penguin 2.0 Link Removal Request Etiquette

Andrew Shotland — Mon, 03 Jun 2013 19:54:38 +0000

Since Penguin 2.0 hit a couple of weeks ago, a number of clients have received a large volume of requests to remove links from their sites that goes something like this: “I recently received notice from Google that my website has been assessed a penalty after they “detected unnatural links” pointing to my website http://www.spamdawber.com/. Can [...]

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Why You Should Be Open With Your Business’ Meta Data

Andrew Shotland — Wed, 22 May 2013 19:17:17 +0000

Yesterday I talked about my initial thoughts on Google’s new Local Business Data Highlighter. Tyler Bell of Factual was quick to point out an important point: [View the story "Cheeky Google" on Storify] If you want to have the best chance of ranking for local queries in Google, you should definitely use the tools they [...]

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How To Use Google’s Local Business Data Highlighter…So Far

Andrew Shotland — Tue, 21 May 2013 19:28:58 +0000

Google’s new Data Highlighter for Local Businesses is definitely worth checking out for anyone trying to goose their local rankings. I have found it to be a bit buggy and it’s a new tool, so proceed with caution. Here are some basics on how to use it along with some tricks I have figured out [...]

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Google Alerts Tip – Works Better If You Have a Time Machine

Andrew Shotland — Fri, 10 May 2013 16:40:49 +0000

And in other breaking CitySearch news, Darren Waddell of RadiusIntel just sent me this awesome Google Alert he received this morning: It links to this article from 2007. For all of you marketers recommending that your clients use Google Alerts to monitor what people are saying, be sure to include that it works better if [...]

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What Happened To CitySearch’s Business?

Andrew Shotland — Thu, 09 May 2013 21:52:14 +0000

Today Greg Sterling asked What’s Going On At CityGrid?: “Here’s my paraphrase of some of the things I was told: CityGrid and Citysearch are struggling (to retain and deliver value to advertisers) Citysearch was characterized to me as having lost so much momentum that it was effectively “dead” CityGrid and associated properties (InsiderPages, Citysearch, Urbanspoon) [...]

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Yext Sync for Facebook: Is Every Product Destined To Become a Feature?

Andrew Shotland — Thu, 02 May 2013 15:36:58 +0000

Today Yext announced Sync, a service that lets you sync a business’ location data to Facebook along with “enhanced” data such as menus, offers, photos and status updates. While there are plenty of social media management tools that allow you to control content on a Facebook Page, the two big differences with Yext’s service are [...]

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The Mysterious Case of @DannySullivan, Dana Point Jet Ski & Google+ Local

Andrew Shotland — Tue, 30 Apr 2013 22:13:30 +0000

Danny Sullivan just tweeted that Google is screwing up royally when it comes to searches for “dana point jet ski”: Good job, Google. You ignore HTML title tag, make up your own title instead. Result: misname a harbor as business twitter.com/dannysullivan/… — Danny Sullivan (@dannysullivan) April 30, 2013 I thought it would be interesting to [...]

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