Local SEO Guide

Google Alerts Tip – Works Better If You Have a Time Machine

Andrew Shotland — Fri, 10 May 2013 16:40:49 +0000

And in other breaking CitySearch news, Darren Waddell of RadiusIntel just sent me this awesome Google Alert he received this morning: It links to this article from 2007. For all of you marketers recommending that your clients use Google Alerts to monitor what people are saying, be sure to include that it works better if [...]

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What Happened To CitySearch’s Business?

Andrew Shotland — Thu, 09 May 2013 21:52:14 +0000

Today Greg Sterling asked What’s Going On At CityGrid?: “Here’s my paraphrase of some of the things I was told: CityGrid and Citysearch are struggling (to retain and deliver value to advertisers) Citysearch was characterized to me as having lost so much momentum that it was effectively “dead” CityGrid and associated properties (InsiderPages, Citysearch, Urbanspoon) [...]

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Yext Sync for Facebook: Is Every Product Destined To Become a Feature?

Andrew Shotland — Thu, 02 May 2013 15:36:58 +0000

Today Yext announced Sync, a service that lets you sync a business’ location data to Facebook along with “enhanced” data such as menus, offers, photos and status updates. While there are plenty of social media management tools that allow you to control content on a Facebook Page, the two big differences with Yext’s service are [...]

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The Mysterious Case of @DannySullivan, Dana Point Jet Ski & Google+ Local

Andrew Shotland — Tue, 30 Apr 2013 22:13:30 +0000

Danny Sullivan just tweeted that Google is screwing up royally when it comes to searches for “dana point jet ski”: Good job, Google. You ignore HTML title tag, make up your own title instead. Result: misname a harbor as business twitter.com/dannysullivan/… — Danny Sullivan (@dannysullivan) April 30, 2013 I thought it would be interesting to [...]

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Enterprise SEO Strategy Tip: Don’t Roll Back Your Canonicalization

Andrew Shotland — Wed, 24 Apr 2013 15:57:28 +0000

enlarge If you don’t have a good SEO QA process, make sure you let the SEO guy know when you push new stuff live. You’re likely to break something. Better yet, let him know before you push it live.

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Rel=Can’t Stand Them: Why the Rel=Canonical Tag Sucks

Andrew Shotland — Thu, 18 Apr 2013 16:37:38 +0000

Dr. Pete Myers’ post, Rel=Confused? Answers to Your Rel=Canonical Questions, has reminded me that I have had a bee in my bonnet about the rel=canonical tag for a while that I’ve been meaning to get off my chest on these hallowed pages. In short, the rel=canonical tag sucks. You can’t always tell if they are working Contrary [...]

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Facebook Leaves Home Without The SEO

Andrew Shotland — Fri, 05 Apr 2013 23:29:33 +0000

Ok I know Facebook is a big-ass brand that doesn’t need your stinking organic traffic, but if you’re going to have a big press conference about your amazing new mobile strategy, don’t you think the in-house SEO person would at least do the minimum to make sure that someone searching Google would be able to [...]

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Are Print Yellow Pages No Longer “Local”?

Andrew Shotland — Wed, 27 Mar 2013 15:44:00 +0000

Mike Blumenthal has some nice LocalSEOGuide bait today on print yellow pages usage trends by advertisers entitled “Annual Print YP Death Watch”: “In many categories the ads are for national players. In florists for example there are 2.5 pages and only 1/8 of one page covers truly local florists….The print YP are no longer a [...]

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10 Billion Ways To Get A Link

Andrew Shotland — Thu, 07 Mar 2013 18:26:31 +0000

You may have seen the news earlier this week that Greg Sterling and I have determined that bad business listing data may be costing US businesses $10 billion. To provide more context for that number, Yext has just published the first issue of the Yext Quarterly (aka “YQ”), subtitled “The State of Location”. The report was [...]

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How Much Does Screwed-Up Business Listings Data Cost Us? $10B

Andrew Shotland — Mon, 04 Mar 2013 23:11:31 +0000

Greg Sterling & I were asked by Yext to figure out how the cost of erroneous business listings data. The answer: $10 Billion, maybe more. Greg has the full story. Yext internal data indicate that 14% of business listings are missing from online databases and sites and as much as 43% of listings contain errors [...]

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