Trade shows and professional gatherings such as Meetups can be great for your business. You get access to a lot of potential customers in one place and they are usually there to do business. So what’s the next best thing to going to a trade show? Ranking at the top of Google for searches for that trade show.
Now this isn’t always easy to do as some of the more popular shows are quite competitive. But there are likely many more shows that are easier to rank for. For example see my post on the Kelsey Group’s local search conference in Seattle. Thanks to this post I am now at the top of Google for searches for “kelsey conference seattle” and other variations.
If you are a plumber maybe there is a home show that is happening in your area. If you are an out of work ex-Governor maybe there is a dominatrix convention. Whatever you’re into, achieving a ranking for a relevant show can help expose you to potential customers when they are in buying mode and generally increase your visibility in your industry.
For some ideas of which shows to target I recommend checking out Confabb, the convention and trade show directory.
More info on Drilling Down on Local 2008: Marketplaces.