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CitySearch’s acquisition of Insider Pages in March ‘07 has paid off:
March 07
2.5 million uniques
6 million page views/mnth
550,000 reviews
negative cashflow (to say the least)
October ‘08
5.5 million uniques
13.7 million page views/mnth
1,000,000 reviews
positive cash flow
The secret has been bolting on Citysearch’s salesforce to IP’s traffic. The extra links for SEO didn’t hurt either.
Needless to say Eric and Citysearch are happy with their acquisition.
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