CitySearch’s acquisition of Insider Pages in March ’07 has paid off:
2.5 million uniques
6 million page views/mnth
negative cashflow (to say the least)
5.5 million uniques
13.7 million page views/mnth
positive cash flow
The secret has been bolting on Citysearch’s salesforce to IP’s traffic. The extra links for SEO didn’t hurt either.
Needless to say Eric and Citysearch are happy with their acquisition.