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Enterprise SEO Strategy Tip: Don’t Roll Back Your Canonicalization

April 24th, 2013
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Canonicalization SEO
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If you don’t have a good SEO QA process, make sure you let the SEO guy know when you push new stuff live. ¬†You’re likely to break something. ¬†Better yet, let him know before you push it live.


Tags: Enterprise SEO

1 response so far ↓

  • 1 Joel Dare

    Good point. I learned the hard way recently.

    I’m my own SEO guy. I was looking at my top page in the stats. I decided to try to monetize that page. I added a new paragraph of text and a form. My traffic immediately took a nose dive.

    I’m still not sure exactly why it happened. Maybe Google devalues a site when it’s first changed. Maybe I did something wrong.

    Luckily, I hadn’t monetized the page, so it didn’t cost me anything but traffic.

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